722: Why you want to market to qualified people

722: Why you want to market to qualified people

Do you have a product or service? Are you good at selling it? Between those two things is marketing. Getting interested parties in front of you. Key in on “interested”. Most of today’s marketing casts a very broad blanket out into the digital world and hopes to find the right people. Zig Ziglar referred to that as pursuing “suspects”. He was fond of “prospecting”, where you pursue people you know are interested in what you have to offer, based on three measurements or as Tom Ziglar says, “qualified” people. In this show we listen to a four minute message from Zig on prospecting, then I asked this question, “What type of marketing works best for your business?” (and what is your business?) Tons of responses. Tom Ziglar and I talked through a bunch of them to bring you a great crash course in what you can be doing to appropriately prospect and have more or the RIGHT people to sell to. Learn more about your ad choices. Visit megaphone.fm/adchoices

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The Science Around - Can I Succeed? Do I Belong? Am I Loved? w/ Stanford Psych Professor Dr. Gregory Walton

The Science Around - Can I Succeed? Do I Belong? Am I Loved? w/ Stanford Psych Professor Dr. Gregory Walton

Listen to those three questions again - Can I Succeed? Do I Belong? Am I Loved? I’m tempted to feel those questions address the root issue of every human on earth. As I continue to research personal i...

28 Huhti 20251h 8min

How To Have A Podcast People Listen To & If You Should Even Have One | w/ Jordan Harbinger

How To Have A Podcast People Listen To & If You Should Even Have One | w/ Jordan Harbinger

We are at a time when anyone with a message is pushing to have a book and a podcast. I have been in the podcast game a long time and things have changed a lot. But the question of what makes a good po...

25 Huhti 20251h 4min

The Rise Of Fear Culture & How To Better Understand & Embrace Courage w/ Margie Warrell

The Rise Of Fear Culture & How To Better Understand & Embrace Courage w/ Margie Warrell

The topic today is courage and my guest defines courage as, consciously choosing to act in the presence of fear and potential risk, real or perceived, and she cites it as a learnable skill. Dr. Margie...

21 Huhti 20251h 19min

The Massive Benefit Of Treating All People With Respect W/ My Father Dan Miller

The Massive Benefit Of Treating All People With Respect W/ My Father Dan Miller

I grew up with parents who had me reading Dale Carnegie’s book, How To Win Friends & Influence People, when other kids were reading comic books. They modeled being respectful to all people, especially...

18 Huhti 202552min

Taking On The Concept Of Self-Reliance w/ Maha Abouelenein

Taking On The Concept Of Self-Reliance w/ Maha Abouelenein

What is healthy and helpful self-reliance? I submit that few of us know and most of us are falling to one side or another of unhealth. On one side we exercise very little self-reliance, which means if...

14 Huhti 20251h 3min

It Takes More Than Good Character To Earn People’s Trust w/ David Horsager

It Takes More Than Good Character To Earn People’s Trust w/ David Horsager

Welcome. I'm Kevin Miller and this is a podcast for your personal evolution.  In this episode we’re talking about trust. In today’s culture more than ever, trust is the number one asset of success. Bu...

11 Huhti 202558min

How To Help Humanity With Your Grocery Shopping w/ Fair Trade Founder Paul Rice

How To Help Humanity With Your Grocery Shopping w/ Fair Trade Founder Paul Rice

I find people who are seeking to evolve personally, greatly desire to contribute to humanity. The people in need are endless and there are global plights that we feel impotent to address. What I’ve co...

7 Huhti 20251h 32min

A Formula For Peak Performance w/ Legendary Performance Researcher Steven Kotler

A Formula For Peak Performance w/ Legendary Performance Researcher Steven Kotler

I’m skeptical of any claim of a “formula” regarding personal evolution. And you’ll notice I say “a formula” and not “the formula.” But many things can be boiled down to some core ingredients. The diff...

4 Huhti 20251h 7min

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