722: Why you want to market to qualified people

722: Why you want to market to qualified people

Do you have a product or service? Are you good at selling it? Between those two things is marketing. Getting interested parties in front of you. Key in on “interested”. Most of today’s marketing casts a very broad blanket out into the digital world and hopes to find the right people. Zig Ziglar referred to that as pursuing “suspects”. He was fond of “prospecting”, where you pursue people you know are interested in what you have to offer, based on three measurements or as Tom Ziglar says, “qualified” people. In this show we listen to a four minute message from Zig on prospecting, then I asked this question, “What type of marketing works best for your business?” (and what is your business?) Tons of responses. Tom Ziglar and I talked through a bunch of them to bring you a great crash course in what you can be doing to appropriately prospect and have more or the RIGHT people to sell to. Learn more about your ad choices. Visit megaphone.fm/adchoices

Jaksot(1646)

742: What do you want?

742: What do you want?

Two of my favorite movie scenes ask this. In the Notebook, the character Noah asks Allie over and over, “What do you want? What do you want?” Then in It’s a Good Year, George Bailey gallantly asks, “M...

18 Joulu 201954min

741: Judge not and win hearts - Habits with Robin Dreeke

741: Judge not and win hearts - Habits with Robin Dreeke

An FBI special agent whose job was gaining trust and catching and recruiting spies, shares his relational strategy at home to win his family’s hearts. Now that is intriguing. Robin Dreeke was my guest...

16 Joulu 201920min

740: How to effectively communicate with groups and individuals

740: How to effectively communicate with groups and individuals

How would you rate your communication skills when presenting something to a group of people at the dinner table, a meeting at work or on stage? Do you feel understood and heard? This is the question I...

11 Joulu 201958min

739: Become the drug of choice, with ex FBI Special Agent Robin Dreeke

739: Become the drug of choice, with ex FBI Special Agent Robin Dreeke

In any conversation you can become a constant dopamine hit for the other person. How? By making them the topic, not you. But can you do it? Can you resist the temptation to talk about yourself and exp...

9 Joulu 20191h 1min

738: Leverage your personal story to relate to others

738: Leverage your personal story to relate to others

What if you were diagnosed with a small, benign brain tumor that you’d had all your life and it had been limiting your cognitive ability. Once removed, you were 10% smarter! You have a personal story ...

4 Joulu 20191h

737: Being respected most by those who know you best - Habits with Mark Batterson

737: Being respected most by those who know you best - Habits with Mark Batterson

I’ve always felt to know the true measure of a man, audit how his wife and kids and doing. So it stood out to me when Mark Batterson said a primary goal for his life was to be famous in his home, and ...

2 Joulu 201923min

736: How do we rate ourselves on playing it safe or going for it?

736: How do we rate ourselves on playing it safe or going for it?

As a listener of The Ziglar Show I know you are a more “aspiring” person than the norm, as are our other listeners. So how do we all rate ourselves in our endeavors? In show 727 I talked with Neil Pas...

28 Marras 201949min

735:  How to position yourself for blessings, with Mark Batterson

735: How to position yourself for blessings, with Mark Batterson

“Blessings” is right there with the word “success” as far as having a lot of baggage connected to it, and I don’t bring the term to the show lightly. But right now, do you feel more or less, blessed? ...

25 Marras 20191h 5min

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