722: Why you want to market to qualified people

722: Why you want to market to qualified people

Do you have a product or service? Are you good at selling it? Between those two things is marketing. Getting interested parties in front of you. Key in on “interested”. Most of today’s marketing casts a very broad blanket out into the digital world and hopes to find the right people. Zig Ziglar referred to that as pursuing “suspects”. He was fond of “prospecting”, where you pursue people you know are interested in what you have to offer, based on three measurements or as Tom Ziglar says, “qualified” people. In this show we listen to a four minute message from Zig on prospecting, then I asked this question, “What type of marketing works best for your business?” (and what is your business?) Tons of responses. Tom Ziglar and I talked through a bunch of them to bring you a great crash course in what you can be doing to appropriately prospect and have more or the RIGHT people to sell to. Learn more about your ad choices. Visit megaphone.fm/adchoices

Jaksot(1646)

710: How to fend off negative people

710: How to fend off negative people

What do you do when confronted with a negative person? Whether they are just spouting negativity to or around you, or outright attacking you. Unless you live and work alone and are a veritable hermit,...

28 Elo 201950min

709: Secure your day by saving your morning - Habits with Hal Elrod

709: Secure your day by saving your morning - Habits with Hal Elrod

We can’t hear it enough, the quality and routine of our morning is the primary indicator of our success for the day. Yet the fact remains that the majority of people, even aspiring people like the Zig...

26 Elo 201929min

708: Reclaim extra time, attention and peace from that thief in your pocket

708: Reclaim extra time, attention and peace from that thief in your pocket

There is a relatively new thief that is stealing our time, attention and literally...peace. It’s crept up on us. Even a decade ago you’d never stand in line and see everyone starting at a little scree...

21 Elo 201955min

707: What makes us finally take action on our desires - with Hal Elrod

707: What makes us finally take action on our desires - with Hal Elrod

Hal Elrod has influenced millions of people with the message of his bestselling book, “The Miracle Morning.” What’s intriguing is his concern with inspiring so many people, but not being satisfied wit...

19 Elo 20191h 13min

706: 10 Commandments of Human Relations by Zig Ziglar

706: 10 Commandments of Human Relations by Zig Ziglar

What is more valuable than having human relations skills? Maybe...nothing. The quality of your relationships, the quantity of your relationships, and the joy in your relationships is equal to your hum...

14 Elo 201950min

705: Be so good they can’t ignore you - the habits of Cal Newport

705: Be so good they can’t ignore you - the habits of Cal Newport

Steve Martin’s career guidance in his memoir, “Born Standing Up”, is to be so good they can’t ignore you. Ivy league computer science professor Cal Newport took it to heart. So much so that he wrote a...

12 Elo 201920min

704: This is what strengthens and weakens your decision making - Q&A with David Meltzer

704: This is what strengthens and weakens your decision making - Q&A with David Meltzer

Do you get decision fatigue? Or fear in making important decisions? You are not alone. In show 699, titled “How to make decisions with confidence” we talked with decision making expert, David Meltzer....

7 Elo 201946min

703: Get a leash on your technology and take back your world, with Cal Newport

703: Get a leash on your technology and take back your world, with Cal Newport

Why would renowned associate professor of computer science at Georgetown University Cal Newport shun social media and keep ultra tight tight restrictions on his own technology usage? Because he desire...

5 Elo 20191h

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