722: Why you want to market to qualified people

722: Why you want to market to qualified people

Do you have a product or service? Are you good at selling it? Between those two things is marketing. Getting interested parties in front of you. Key in on “interested”. Most of today’s marketing casts a very broad blanket out into the digital world and hopes to find the right people. Zig Ziglar referred to that as pursuing “suspects”. He was fond of “prospecting”, where you pursue people you know are interested in what you have to offer, based on three measurements or as Tom Ziglar says, “qualified” people. In this show we listen to a four minute message from Zig on prospecting, then I asked this question, “What type of marketing works best for your business?” (and what is your business?) Tons of responses. Tom Ziglar and I talked through a bunch of them to bring you a great crash course in what you can be doing to appropriately prospect and have more or the RIGHT people to sell to. Learn more about your ad choices. Visit megaphone.fm/adchoices

Jaksot(1657)

317: Handling what happens to you

317: Handling what happens to you

Possibly one of Zig’s most powerful messages. Hard things will happen to you. They happen to everyone. Why do some overcome and still succeed, and others succumb and never progress? Listen to this mes...

9 Touko 201537min

316: Zig on Self-Employment

316: Zig on Self-Employment

In a rare interview, July 2010, Ziglar Show host Kevin Miller interviewed Zig on his advocacy for self-employment. This is a 7-minute clip from that interview that will inspire those desiring self-emp...

2 Touko 201516min

315: The 12 inches to success

315: The 12 inches to success

To help influence someone in a direction that will benefit them requires authentic communicating skills and caring, and comes from the heart. Today we get a message from Zig then hear again from Bryan...

24 Huhti 201530min

314: Positive thinking won’t let you do anything

314: Positive thinking won’t let you do anything

For those wary of the “positive thinking movement,” this will resonate. Life is real and it’s challenges aren’t simply abolished by how you think. For all who believe in being positive and optimistic,...

17 Huhti 201546min

313: Sales and people’s perspectives with their priorities

313: Sales and people’s perspectives with their priorities

Everyone is in sales. You, your spouse, your kids, boss, coworkers, employees... Anyone who effectively helps others, does so through…selling. Which is influence. 30 year Ziglar veteran leader, traine...

11 Huhti 201538min

312: The First Date

312: The First Date

Biz success is hard when there isn't success at home. This is why Zig so often used his platform of motivation and inspiration to talk on marriage. The key relationship that can so often make or break...

4 Huhti 201538min

311: Leadership Principles from Zig’s Mother

311: Leadership Principles from Zig’s Mother

Learn more about your ad choices. Visit megaphone.fm/adchoices

27 Maalis 201540min

310: Buying and Selling lessons from Zig

310: Buying and Selling lessons from Zig

Learn more about your ad choices. Visit megaphone.fm/adchoices

24 Maalis 201525min

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