722: Why you want to market to qualified people

722: Why you want to market to qualified people

Do you have a product or service? Are you good at selling it? Between those two things is marketing. Getting interested parties in front of you. Key in on “interested”. Most of today’s marketing casts a very broad blanket out into the digital world and hopes to find the right people. Zig Ziglar referred to that as pursuing “suspects”. He was fond of “prospecting”, where you pursue people you know are interested in what you have to offer, based on three measurements or as Tom Ziglar says, “qualified” people. In this show we listen to a four minute message from Zig on prospecting, then I asked this question, “What type of marketing works best for your business?” (and what is your business?) Tons of responses. Tom Ziglar and I talked through a bunch of them to bring you a great crash course in what you can be doing to appropriately prospect and have more or the RIGHT people to sell to. Learn more about your ad choices. Visit megaphone.fm/adchoices

Jaksot(1657)

325: What’s in the way of your hope?

325: What’s in the way of your hope?

We posed this question to our 3.5 million Ziglar Facebook Fanpage audience, and got a wealth of responses. I (Kevin) picked groups of similar replies and posed them to Tom Ziglar and Dan Miller. What ...

3 Heinä 201540min

324: Knowing when to stick it out  or move on elsewhere

324: Knowing when to stick it out or move on elsewhere

When you are in a negative environment, when do you know to stick it out, endure, tolerate and remain…and when should you get out of there?! There is no cookie cutter answer. But in this show we had B...

26 Kesä 201542min

323: Your future, your success - equals the size of your hope. You must have more.

323: Your future, your success - equals the size of your hope. You must have more.

John Johnson said, “It’s the size of your hope that’s going to determine how far you’ll go in your life.” John Maxwell said, “If there’s hope in the future there’s power in the present.” The focus of ...

21 Kesä 201554min

322: Stop selling and start helping

322: Stop selling and start helping

If you think sales is not a topic that interests you or pertains to you…you haven’t listened to much of Zig. We all sell everyday, and true selling is serving. You’ve got to understand what people nee...

12 Kesä 201542min

321: Realize your blindness and get some vision

321: Realize your blindness and get some vision

Zig gets serious on the need for vision and direction in your life, if you want to progress beyond...normal. We hit some hardcore points. Top Performance doesn't happen to you, you happen to it. What ...

7 Kesä 201538min

320: The most life changing thing you’ll ever encounter

320: The most life changing thing you’ll ever encounter

Zig cites this message as flat-out...paramount. We cover it, discuss it and give away a free resource to try it for yourself. It's a group effort together, along with host Kevin Miller, who admits he ...

31 Touko 201524min

319: Marital devotion for overall success

319: Marital devotion for overall success

Is marital health and devotion directly tied to success at work and in business? Why did Zig make marriage a primary part of his platform? What does it mean to be devoted, truly? What makes a strong m...

23 Touko 201545min

318: Trying, learning and failing

318: Trying, learning and failing

This is part 2 from show #317, "Handling what happens to you" (make sure you've heard it and listened to Zig's clip we reference here). We discuss Zig's points on Trying and discuss the pursuit of Sig...

15 Touko 201522min

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