722: Why you want to market to qualified people

722: Why you want to market to qualified people

Do you have a product or service? Are you good at selling it? Between those two things is marketing. Getting interested parties in front of you. Key in on “interested”. Most of today’s marketing casts a very broad blanket out into the digital world and hopes to find the right people. Zig Ziglar referred to that as pursuing “suspects”. He was fond of “prospecting”, where you pursue people you know are interested in what you have to offer, based on three measurements or as Tom Ziglar says, “qualified” people. In this show we listen to a four minute message from Zig on prospecting, then I asked this question, “What type of marketing works best for your business?” (and what is your business?) Tons of responses. Tom Ziglar and I talked through a bunch of them to bring you a great crash course in what you can be doing to appropriately prospect and have more or the RIGHT people to sell to. Learn more about your ad choices. Visit megaphone.fm/adchoices

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Anxiety: It's Not All In Your Head But Probably On Your Plate Or Your Screen w/ Ellen Vora

Anxiety: It's Not All In Your Head But Probably On Your Plate Or Your Screen w/ Ellen Vora

Anxiety is the new norm, and conventional medicine tends to view anxiety as a “neck-up” problem - that is, one of brain chemistry and psychology. So all the treatments are focused there. At the mind. ...

11 Marras 20241h 53min

Personal Accountability: This May Be The Ultimate Goal For A Successful Life w/ John Miller

Personal Accountability: This May Be The Ultimate Goal For A Successful Life w/ John Miller

We begin life with built in accountability. We have our caregivers, maybe siblings, then we go to school and have teachers. Hopefully we have close friends. Eventually we have bosses. We may have a sp...

8 Marras 202457min

Resonate vs Integrate: Considering What Actually Changes Us

Resonate vs Integrate: Considering What Actually Changes Us

When I wrote my book, What Drives You, I initially impressed myself with the width and depth of my knowledge, drawing on the messages and resources of the 250 leaders in human development I’d had on t...

7 Marras 202410min

Values: What Would A Week's Video Of You Show About Your Values?

Values: What Would A Week's Video Of You Show About Your Values?

Every Friday I meet with three guys at a coffee shop to talk about life. Our lives. Last week we were talking about our values. I asked, “If you were videotaped for a week, would it show you were supp...

6 Marras 202412min

Peace: Do You Even Want It Or Is It Boring?

Peace: Do You Even Want It Or Is It Boring?

In the last show I talked with licensed therapist and renowned relationship expert, Nedra Glover Tawwab. Her new book is called, Consider This: Reflections For Finding Peace. As I chew on the message,...

5 Marras 202410min

A Therapist’s Attempt To Find Daily Peace For Herself and Millions Of Others w/ Nedra Glover Tawwab

A Therapist’s Attempt To Find Daily Peace For Herself and Millions Of Others w/ Nedra Glover Tawwab

Nedra Glover Tawwab is the author of the New York Times bestsellers Drama Free and Set Boundaries, Find Peace and I’ve had her on this show to talk about the messages in both of those books. Boundarie...

4 Marras 20241h 25min

Love vs Respect: When & How Do You Lead With Which? w/ Dr Emmerson Eggerich

Love vs Respect: When & How Do You Lead With Which? w/ Dr Emmerson Eggerich

Love & Respect. This is a book that first published in 2004. 20 years ago. I just looked at Amazon and it’s ranked at #885 in all books right now. All. Why is the book so popular? Because it resonates...

1 Marras 20241h 18min

Bias: How To Get Educated Instead Of Just Being Confirmed

Bias: How To Get Educated Instead Of Just Being Confirmed

I’m sure you’re aware that the online world is working to get your attention and cater to your desires. But I don’t think many are aware how far the online world is going to cater to your bias and des...

31 Loka 202411min

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