722: Why you want to market to qualified people

722: Why you want to market to qualified people

Do you have a product or service? Are you good at selling it? Between those two things is marketing. Getting interested parties in front of you. Key in on “interested”. Most of today’s marketing casts a very broad blanket out into the digital world and hopes to find the right people. Zig Ziglar referred to that as pursuing “suspects”. He was fond of “prospecting”, where you pursue people you know are interested in what you have to offer, based on three measurements or as Tom Ziglar says, “qualified” people. In this show we listen to a four minute message from Zig on prospecting, then I asked this question, “What type of marketing works best for your business?” (and what is your business?) Tons of responses. Tom Ziglar and I talked through a bunch of them to bring you a great crash course in what you can be doing to appropriately prospect and have more or the RIGHT people to sell to. Learn more about your ad choices. Visit megaphone.fm/adchoices

Jaksot(1656)

Knowledge: Does It Make Sense To Be Knowledgeable On Every Issue?

Knowledge: Does It Make Sense To Be Knowledgeable On Every Issue?

As a guy who has focused too much of his life on doing and producing, I am acutely aware that everything I say yes to, everything I give attention to, has a cost. Something else doesn’t get done. Some...

30 Loka 202412min

Respect: How To Know When It’s Not Deserved

Respect: How To Know When It’s Not Deserved

In the last episode I talked with Steven T. Collis, law professor at the University of Texas-Austin and one of the nation’s leading thought leaders on the First Amendment and civil discourse. He just ...

29 Loka 202411min

10 Habits Of A Peacemaker: Being Right vs Making A Difference with Steven T.  Collis

10 Habits Of A Peacemaker: Being Right vs Making A Difference with Steven T. Collis

The First Amendment. Freedom of religion, speech, press, assembly, and petition. It is meant to protect our freedom of religion, speech, press, assembly, and petition. On this show I sit down with Ste...

28 Loka 20241h 49min

Hope: Your Future Success Equals The Size Of Your Hope w/ Zig Ziglar

Hope: Your Future Success Equals The Size Of Your Hope w/ Zig Ziglar

Think about that statement - Your Future Success Equals The Size Of Your Hope. First, how do we define hope? The most common definition is: a feeling of expectation and desire for a certain thing to h...

25 Loka 202452min

Want: What We Want & How To Offer Others What They Want

Want: What We Want & How To Offer Others What They Want

To wrap up this series on strategy, there is no need for a strategy and systems and improvement unless there is something that we want. In my conversation with Seth Godin talking through the messages ...

24 Loka 202410min

Improvement: The 3 Options To Improve Our Lives

Improvement: The 3 Options To Improve Our Lives

Two episodes ago I talked with renowned influencer, Seth Godin about the message in his new book, This Is Strategy: Make Better Plans. In it he tells a story that points out two options for changing o...

23 Loka 202410min

Systems: We Have One. If We Want Different Results We Must Alter Our Systems

Systems: We Have One. If We Want Different Results We Must Alter Our Systems

Like you, I’ve worked hard to gain more knowledge. Create healthy habits. And I’ve seen results. From this, I really want to wake up, have a good day, and have everything in my life progress. I get he...

22 Loka 202410min

Strategy: How To Understand & Create A User Friendly Strategy For Business & Life w/ Seth Godin

Strategy: How To Understand & Create A User Friendly Strategy For Business & Life w/ Seth Godin

I’ve grown up in the human potential movement and world of entrepreneurship. Having a goal, which I refer to as a destination, is paramount, as if we don’t know where we are going, we can never get th...

21 Loka 20241h 16min

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