722: Why you want to market to qualified people

722: Why you want to market to qualified people

Do you have a product or service? Are you good at selling it? Between those two things is marketing. Getting interested parties in front of you. Key in on “interested”. Most of today’s marketing casts a very broad blanket out into the digital world and hopes to find the right people. Zig Ziglar referred to that as pursuing “suspects”. He was fond of “prospecting”, where you pursue people you know are interested in what you have to offer, based on three measurements or as Tom Ziglar says, “qualified” people. In this show we listen to a four minute message from Zig on prospecting, then I asked this question, “What type of marketing works best for your business?” (and what is your business?) Tons of responses. Tom Ziglar and I talked through a bunch of them to bring you a great crash course in what you can be doing to appropriately prospect and have more or the RIGHT people to sell to. Learn more about your ad choices. Visit megaphone.fm/adchoices

Jaksot(1657)

We All Have Drive But We Are Not All Driving Forward | How To Find Direction

We All Have Drive But We Are Not All Driving Forward | How To Find Direction

A popular topic when I’m being interviewed is my stance on drive. I believe every human has as much drive in them as anyone else. And further, that we are all driven. We are driven to be where we are ...

5 Syys 202411min

Distrust vs Trust: Which Is Safer, Wiser & Most Beneficial

Distrust vs Trust: Which Is Safer, Wiser & Most Beneficial

In my continual research into human potential it’s ever more revealed to me that we are inherently most driven to protect ourselves. So when we look to our general behavior, this is what we find. Effo...

3 Syys 202413min

Jamil Zaki: Reject Easy Cynicism And Evolve To Wise & Hopeful Skepticism

Jamil Zaki: Reject Easy Cynicism And Evolve To Wise & Hopeful Skepticism

If you look at social media influencers, news headlines and commentary, late night TV hosts and a high percentage of the so called informed public, you find a consistent thread of cynicism. Cynicism i...

3 Syys 20241h 38min

Shaunti Feldhahn: How Being Kind Benefits You More Than The Recipient

Shaunti Feldhahn: How Being Kind Benefits You More Than The Recipient

I really appreciate taking a topic where we think we know what drives us, and discovering the motives are actually coming from somewhere else. It allows us to come into better alignment and realize mo...

30 Elo 20241h

Who You Are Is A Myth: You Are Who You Are Becoming

Who You Are Is A Myth: You Are Who You Are Becoming

We spend our childhood being labeled as to who we are. Then we continue into adulthood thinking of ourselves as who we are, like we are a fixed object. And yet when we look back to ourselves five or t...

29 Elo 202412min

Happiness vs Meaning: Which Is Really Driving You?

Happiness vs Meaning: Which Is Really Driving You?

This show is called What Drives You. My book is called What Drives You. Because what drives you becomes your life. If we’re not getting what we want out of life, we are unaware of what is really drivi...

28 Elo 202411min

Contentment & How To Reconcile Your Continual Pursuit of Growth

Contentment & How To Reconcile Your Continual Pursuit of Growth

Have you ever struggled with feeling a twinge of guilt for your desire to continually grow and change? Wondering if you should just feel content and grateful for where you are and it’s selfish to desi...

27 Elo 202411min

Goals vs Growth: Which Provides You With More Fulfillment?

Goals vs Growth: Which Provides You With More Fulfillment?

I hear from more and more people who just enjoy the journey of personal growth. They almost feel guilty about it, especially if they are mostly around others who seem content to just maintain life. Th...

26 Elo 20241h 12min

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