722: Why you want to market to qualified people

722: Why you want to market to qualified people

Do you have a product or service? Are you good at selling it? Between those two things is marketing. Getting interested parties in front of you. Key in on “interested”. Most of today’s marketing casts a very broad blanket out into the digital world and hopes to find the right people. Zig Ziglar referred to that as pursuing “suspects”. He was fond of “prospecting”, where you pursue people you know are interested in what you have to offer, based on three measurements or as Tom Ziglar says, “qualified” people. In this show we listen to a four minute message from Zig on prospecting, then I asked this question, “What type of marketing works best for your business?” (and what is your business?) Tons of responses. Tom Ziglar and I talked through a bunch of them to bring you a great crash course in what you can be doing to appropriately prospect and have more or the RIGHT people to sell to. Learn more about your ad choices. Visit megaphone.fm/adchoices

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John Ruhlin: The Art Of Gift Giving & How To Be Memorable

John Ruhlin: The Art Of Gift Giving & How To Be Memorable

The focus of this episode is twofold. One is to look at how you are driven to show appreciation to people. How you show love and your motives behind your efforts. The other is some ideas for helping d...

23 Elo 202455min

Your Daily Environment & Duties May Be More Important Than The Product & Service You Help Offer In Your Work

Your Daily Environment & Duties May Be More Important Than The Product & Service You Help Offer In Your Work

I’ve admittedly put my focus on the work we do on the actual product and service we help deliver. No matter what you do, at the end of the rope is a product or service that is sold. To find fulfillmen...

22 Elo 202413min

Yellowstone & How To Evolve What You Do To Put Food On The Table

Yellowstone & How To Evolve What You Do To Put Food On The Table

Yes, I’m talking about the TV series. With my family life I don’t get to see a lot of TV, but I really like a good story that moves me. And I like Kevin Costner as an actor. So I watched the original ...

21 Elo 202413min

Tessa West: Your Job Is A Marriage & How To Uplevel Your Relationship Together

Tessa West: Your Job Is A Marriage & How To Uplevel Your Relationship Together

We are all going to work. For most of our lives. We applaud people for their anniversaries. “Oh, you’ve been married for 10 years, congratulations.” Or the big celebration you have for a couple who ha...

19 Elo 20241h 22min

Take Permission To Discover What You Really Want: Not What Others & The Culture Want For You

Take Permission To Discover What You Really Want: Not What Others & The Culture Want For You

This is at the heart of what drives you. Many of you. Most of you. And I’ve been there too. You are driving along every day after things you haven’t really agreed with. And then you wonder why you don...

16 Elo 202454min

How & Why To Nurture Friendships Even When Your Best Friend Is Yourself

How & Why To Nurture Friendships Even When Your Best Friend Is Yourself

I’m looking at how true friendships can be vital for your drive. I’m sensitive to this topic, as we know culturally, very few people have close and consistent friendships today. We are more isolated t...

15 Elo 202417min

Your Body Transports You & Your Food Is Your Best Anti-Medicine

Your Body Transports You & Your Food Is Your Best Anti-Medicine

To talk about what drives you…your body transports you. All of you. It is your vehicle. And what you eat fuels it. I was at someone’s home recently and looked around their kitchen. What I saw motivate...

14 Elo 202413min

Making Money Or Making A Difference Does Not Have To Be A Choice

Making Money Or Making A Difference Does Not Have To Be A Choice

I have an admission to make. I’ve been a lifetime advocate of making a difference in and with your work. Making an impact in the world. I viewed work like it’s a ministry to save the world. And I didn...

13 Elo 202410min

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