722: Why you want to market to qualified people

722: Why you want to market to qualified people

Do you have a product or service? Are you good at selling it? Between those two things is marketing. Getting interested parties in front of you. Key in on “interested”. Most of today’s marketing casts a very broad blanket out into the digital world and hopes to find the right people. Zig Ziglar referred to that as pursuing “suspects”. He was fond of “prospecting”, where you pursue people you know are interested in what you have to offer, based on three measurements or as Tom Ziglar says, “qualified” people. In this show we listen to a four minute message from Zig on prospecting, then I asked this question, “What type of marketing works best for your business?” (and what is your business?) Tons of responses. Tom Ziglar and I talked through a bunch of them to bring you a great crash course in what you can be doing to appropriately prospect and have more or the RIGHT people to sell to. Learn more about your ad choices. Visit megaphone.fm/adchoices

Jaksot(1657)

How To Tell The Difference Between Procrastination And Giving In To Addiction

How To Tell The Difference Between Procrastination And Giving In To Addiction

In this episode we look at the motives around procrastination. I received some new information that's made me question whether we're really avoiding something and putting it off, or in fact, just givi...

4 Kesä 202412min

Joel Brown: The Myth Of Superpowered Motives From Your Wounds & How To Fuel Your Drive At A Higher Frequency

Joel Brown: The Myth Of Superpowered Motives From Your Wounds & How To Fuel Your Drive At A Higher Frequency

In this episode I'm unveiling a very common motivator for your drive that I'd not adequately conceptualized before. We all realize that negative feelings can often be a powerful motivator for us. The ...

3 Kesä 20241h 46min

Part 2: Therapy, Meds & 13 Other Treatments For Depression

Part 2: Therapy, Meds & 13 Other Treatments For Depression

In this episode we continue our walk through a fairly comprehensive list of menu items on treatments for depression, apathy, or even just feeling blue and unmotivated and fatigued. In last week’s epis...

31 Touko 20241h 5min

The Disappointments Of Your Life & How They Are Making Or Breaking You

The Disappointments Of Your Life & How They Are Making Or Breaking You

In this episode I want you to consider the disappointments of your life. You may not perceive them as that critical. Like me, you don’t feel you’ve really had big trauma in your life. You feel you don...

30 Touko 202411min

Grappling With Good Enough & How To Accept Wanting More

Grappling With Good Enough & How To Accept Wanting More

In this episode I want to address all of you who feel you have it pretty good. You really don’t have much to complain about. And you’re struggling with some guilt for wanting more and feeling some dis...

29 Touko 202414min

How To Make A Difference, Make A Living & Make A Fulfilling Life

How To Make A Difference, Make A Living & Make A Fulfilling Life

In this episode I cover your true heart’s desire. It’s to make a difference. To contribute to the world. Not because you are Captain Altruistic, but because you are human and selfishly this is what we...

28 Touko 202413min

Guy Kawasaki | 9 Paths To Being Remarkable So You Can Find Success Personally And Professionally

Guy Kawasaki | 9 Paths To Being Remarkable So You Can Find Success Personally And Professionally

In this episode we’re delivering steps for you to stand out and be remarkable. So you don’t get lost in the shuffle of noise out there. To get much of anywhere today, we must be remarkable. But what d...

27 Touko 20241h 10min

Therapy, Meds & 13 Other Treatments For Depression

Therapy, Meds & 13 Other Treatments For Depression

In this episode we talk about other treatments for depression. Depression doesn’t take away your drive. It just leaves you stuck in park. Idling. Therapy and medications are the primary treatments for...

24 Touko 20241h

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