722: Why you want to market to qualified people

722: Why you want to market to qualified people

Do you have a product or service? Are you good at selling it? Between those two things is marketing. Getting interested parties in front of you. Key in on “interested”. Most of today’s marketing casts a very broad blanket out into the digital world and hopes to find the right people. Zig Ziglar referred to that as pursuing “suspects”. He was fond of “prospecting”, where you pursue people you know are interested in what you have to offer, based on three measurements or as Tom Ziglar says, “qualified” people. In this show we listen to a four minute message from Zig on prospecting, then I asked this question, “What type of marketing works best for your business?” (and what is your business?) Tons of responses. Tom Ziglar and I talked through a bunch of them to bring you a great crash course in what you can be doing to appropriately prospect and have more or the RIGHT people to sell to. Learn more about your ad choices. Visit megaphone.fm/adchoices

Jaksot(1657)

Because Is Dangerous & How To Quit Having To Justify Your Decisions

Because Is Dangerous & How To Quit Having To Justify Your Decisions

In this episode I’m going to enlighten you to another cultural illness we have. It’s explaining our decisions and actions to get other’s affirmations and validations. We want everyone’s approval and w...

23 Touko 202412min

Driven By Shoulds & Expectations And Two Options To Rid Yourself Of These Energy Vampires

Driven By Shoulds & Expectations And Two Options To Rid Yourself Of These Energy Vampires

In this short episode I want to uncover the insidious role of expectations and shoulds that often make up much of our personal and cultural drive. And, it shouldn’t. Whatever you are driving after tha...

22 Touko 202415min

Life Is An Interview & Here Is The Shortcut To Making Sure You Have An Authentic Fit

Life Is An Interview & Here Is The Shortcut To Making Sure You Have An Authentic Fit

In this episode I’m going to give you a shortcut to making sure you find the best fit, whether you’re seeking a new job, a date, or any new opportunity. It doesn’t guarantee you’ll get the thing you w...

21 Touko 202412min

Anna Papalia | How To Nail Any Interview & Sell Yourself By Being Fully You

Anna Papalia | How To Nail Any Interview & Sell Yourself By Being Fully You

In this episode we give focus to our drive, in our work. Our work is a primary, if not the primary focus of our lives, at least from a daily time and energy devotion. The message here is in relation t...

20 Touko 20241h 45min

How To Enjoy The Delight And Mitigate The Danger Of Sugar

How To Enjoy The Delight And Mitigate The Danger Of Sugar

In this episode look at our physical wellness, as our bodies are the vehicle that houses everything we drive toward. Few things drive our appetites like…sugar. We see sugar as a gift and honor it like...

17 Touko 20241h 7min

Reconcile Being Enough Now & Also Wanting To Be More

Reconcile Being Enough Now & Also Wanting To Be More

In this episode I address our drive to improve. If you didn’t have that drive, you wouldn’t be listening now. You want to improve. Better yourself. And the point is getting better results from your li...

16 Touko 202413min

The Monk & The Baby And How To Keep Our Self-Protection In Check

The Monk & The Baby And How To Keep Our Self-Protection In Check

I want to help you, and me, be aware that our brain is programmed to take everything that happens during our day, every source of input, and immediately run it through a filter of self-protection. And...

15 Touko 202412min

How To Recognize Your Vibe So You Stay Charged

How To Recognize Your Vibe So You Stay Charged

What if most or all of your feelings were actually vibrations? And what you vibe with, is a similar frequency that you resonate with. And what feels off is a vibe you don’t resonate with? No right or ...

14 Touko 202410min

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