722: Why you want to market to qualified people

722: Why you want to market to qualified people

Do you have a product or service? Are you good at selling it? Between those two things is marketing. Getting interested parties in front of you. Key in on “interested”. Most of today’s marketing casts a very broad blanket out into the digital world and hopes to find the right people. Zig Ziglar referred to that as pursuing “suspects”. He was fond of “prospecting”, where you pursue people you know are interested in what you have to offer, based on three measurements or as Tom Ziglar says, “qualified” people. In this show we listen to a four minute message from Zig on prospecting, then I asked this question, “What type of marketing works best for your business?” (and what is your business?) Tons of responses. Tom Ziglar and I talked through a bunch of them to bring you a great crash course in what you can be doing to appropriately prospect and have more or the RIGHT people to sell to. Learn more about your ad choices. Visit megaphone.fm/adchoices

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Navy SEAL Leader Rich Diviney | How To Understand & Leverage The 25 Attributes That Drive Your Optimal Performance

Navy SEAL Leader Rich Diviney | How To Understand & Leverage The 25 Attributes That Drive Your Optimal Performance

I've forever had my paradigm shifted with a new category of attributes. What are attributes? They are inherent qualities you possess. We all do. And they inform everything we do. Here is the story. Ri...

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A Guide To The Most Beneficial Fats For Your Drive

A Guide To The Most Beneficial Fats For Your Drive

As your body is the physical vehicle for all you do here on earth, this episode is about having it in great working order. As we continue to look at the best foods to fuel our bodies, we now turn to f...

10 Touko 20241h 1min

The Only One Way To Transform - You Must Immerse Yourself

The Only One Way To Transform - You Must Immerse Yourself

Friends, this is a conviction I’m frustrated by and hopeful with. We are all wanting to better ourselves. We want it so we think differently and act differently and get better results. This is what fu...

9 Touko 202411min

How To Find Out What You Really Want To Do For Work

How To Find Out What You Really Want To Do For Work

Most of us work in order to make money. I’m going to assume that’s you. And making money is important. For this discussion, we’re going to take a look at the concept of work you enjoy outside of money...

8 Touko 202420min

8 Desires To Get Clarity On So You Can Avoid Accidentally Manifesting Your Fears

8 Desires To Get Clarity On So You Can Avoid Accidentally Manifesting Your Fears

In the last episode I had James R Doty on the show. James is a neurosurgeon, a professor at Stanford, and author of Mind Magic: The Neuroscience of Manifestation And How It Changes Everything. I keep ...

7 Touko 202416min

Dr James Doty | The Neuroscience Of Manifesting & 6 Steps To Train Your Subconscious To Work For What You Want Instead Of What You Don’t Want

Dr James Doty | The Neuroscience Of Manifesting & 6 Steps To Train Your Subconscious To Work For What You Want Instead Of What You Don’t Want

I’ve continued to be skeptical of the whole “manifesting” concept, until now. As I’ve finally shown and convinced that I have been and always am manifesting most of my life. I don’t believe I’m all po...

6 Touko 20241h 57min

A Guide To The Most Beneficial Fruits For Your Drive

A Guide To The Most Beneficial Fruits For Your Drive

As your body is the physical vehicle for all you do here on earth, this episode is about having it in great working order. As we continue to look at the best foods to fuel our bodies, we now turn to f...

3 Touko 202448min

How To Get Honest With Our Distaste For Change & Better Equipped To Go After It

How To Get Honest With Our Distaste For Change & Better Equipped To Go After It

Many of you, like me, think of yourselves as people seeking growth and change. And you are. But you also have a lot of struggles around actually changing. I’m learning about this and realizing I’m not...

2 Touko 202413min

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