098: Building the Brand: Part 5 "The Hybrid Athlete"

098: Building the Brand: Part 5 "The Hybrid Athlete"

In this fifth installment of the 'Building the Brand' series, I'm taking us through Chapter Five, titled 'The Hybrid Athlete,' covering pivotal moments from April 2019 to 2020. Highlighting my transition from bodybuilding to endurance training, I discuss the profound impact of discovering 'Go One More' and the growth of BPN. We'll cover personal stories, from marathon training to my mother’s battle with cancer.


Also covered are key learnings on branding, team building, and the explosive growth of BPN during the COVID-19 pandemic. Finally, I introduce the concept of the hybrid athlete, balancing strength training with endurance running, and how this approach has shaped both my life and BPN's future.


Chapters

00:00 Introduction to Chapter Five: The Hybrid Athlete

01:24 The Power of Brand: Finding Our Voice

03:04 Lessons Learned in Chapter Five

03:49 The Story of 'Go One More'

13:09 The Birth of a Brand: BPN's Evolution

13:33 Building the Creative Team

22:13 Embracing Endurance: From Bodybuilding to Ironman

27:13 Committing to Ironman Florida

28:09 A Personal Tragedy and Its Impact

35:36 The Growth of BPN During the Pandemic

41:42 Creating G1M Sport: Solving Real Problems

48:49 The Journey to a Sub-Three-Hour Marathon

53:00 Embracing the Hybrid Athlete Lifestyle

57:03 Conclusion and Future Plans


Watch or share the full Building the Brand series nowhttps://www.youtube.com/playlist?list=PLldAMepUaYU6vWd_yEkg7D4Y7fQMowyoZ


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SAVE 10% at BPN Supps:https://bit.ly/nickbare10audio


Follow:IG: instagram.com/nickbarefitness/YT: youtube.com/@nickbarefitness

Jaksot(215)

128: The 5 Habits That Changed My Life

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127: How Running and Community Saved Mitch Ammons From Addiction

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126: How Every Choice You Make is Predicting Your Success

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125: Finding Purpose in Every Chapter of Life with Pete Hixson

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124: Recapping the Go One More Ultra on Bare Ranch

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In this episode, our last episode in our old HQ, we celebrate the monumental success of the Go One More Ultra marathon. This last-man-standing race, held at Bare Ranch, saw 120 runners from 35 states ...

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123: The Endurance Pre-Workout of the Future: G.1.M Sport +

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Today, we introduce the newest product from BPN, G.1.M Sport + This episode focuses on its unique benefits and formulation. Unlike conventional product launches, I'll cover the 'why' and 'how' behind ...

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122: How Nick Lavery Returned to Combat as the First Above-The-Knee Amputee

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121: Gut Health Essentials with Dr. Will Bulsiewicz

121: Gut Health Essentials with Dr. Will Bulsiewicz

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