Episode 256 - How HR Directors Want (And Don't Want) To Be Marketed To (based on real data) - with Siân Harrington

Ever wondered how HR Directors want (and don't want) to be marketed to?

Siân Harrington, Co-Founder of The People Space and Siân Harrington Media Consulting, reveals the findings in our newest episode on the A Better HR Business podcast.

Based on a recent study with 100 HR Directors from well-known brands, we've uncovered crucial information that will reshape the way you approach and connect with HR decision-makers.

In a wide-ranging discussion, Siân and I talked about:

✅ Effective Marketing: using a consultative, evidence-based approach over aggressive sales tactics.

✅ Building credibility through personalized, relevant communication and physical marketing materials.

✅ Best practices for engagement and long-term relationship building.

✅ Learning from 100 HR directors about PR pitches, data sharing, and decision-making.

✅ Recognizing and correcting common mistakes in outreach to HR directors.

✅And much more!

You can find the podcast discussion on the Get More HR Clients website.

You can also find the 'A Better HR Business' podcast on all the main podcast players, including Apple Podcasts and Spotify.

Feel free to tag in or share the show with any friends who are busy growing an HR-related business (recruitment, employee engagement, diversity & inclusion, HR admin, etc).

Websites: www.thepeoplespace.com and www.sianharrington.com.

LinkedIn profile: www.linkedin.com/in/sian-harrington-thepeoplespace

For show notes and to see details of our previous guests, check out the podcast page here:

www.GetMoreHRClients.com/Podcast

HR BUSINESS GROWTH RESOURCES

• Get the new book - Grow A Successful HR Business Your Way
• Automated Lead-Generation Machine - On-Demand Masterclass & Workbook
• HR Business ChatGPT/AI Prompts Pack - ChatGPT Prompts Pack
• HR Business Planner - On-Demand Masterclass & Workbook
• How To Make Better Lead Magnets To Attract More Sales Leads - On-Demand Masterclass & Workbook
• Beat Your HR Business Blocks Course - Online Course
• Start Your HR Business - Coaching program
• Grow Your HR Business - Coaching program
• Consulting Services For HR Software And Consulting Firms: Consulting Services.

VISIT GET MORE HR CLIENTS

Want more clients for your HR-related consultancy or HR Tech business?

Visit the Get More HR Clients website for articles, newsletters, podcasts, videos, resources, and more.