How Useful Tools Create Brand Identity and Community with Loris Degioanni

How Useful Tools Create Brand Identity and Community with Loris Degioanni

Loris Degioanni is the CEO and Founder of Sysdig, an open-source company working to make cloud deployment more secure through the use of runtime insights. Loris and I sit down to discuss the bet Sysdig is making to position itself as a leader in cloud security, how Loris leverages the power of a useful tool to create a brand, and the framework he uses to decide what should be open source and what should be paid for. Loris also shares an in-depth history of his previous company, Wireshark, and his excitement for building open source projects that outlast their business and creators.

Highlights:

  • Intro (00:00)
  • I introduce Loris Degioanni who is the CEO and Founder of Sysdig, and he provides a little bit of context about himself and his company (01:00)
  • Loris gives an overview of his previous company, Wireshark (01:57)
  • Ways in which Loris was able to commercialize Wireshark as a tool for open-source end-users (04:30)
  • How Loris used open-source as a marketing tool to create a profitable business model (07:28)
  • The difference between Sysdig and Wireshark in their relationship to open-source (08:57)
  • The bet that Sysdig is making and how that positions the company to become a leader in cloud security (12:36)
  • Loris and I discuss Wireshark’s continued longevity (15:14)
  • Where the inspiration for Sysdig came from and its journey from open-source project to commercial product (19:41)
  • How building something useful replaces the need for a sales and marketing team (24:22)
  • Closing the gap between the Sysdig project and the Sysdig platform (27:52)
  • The framework for deciding what is offered open-source and what needs to be paid for (30:21)
  • Loris’s most interesting mistakes in entrepreneurship and building Sysdig (33:20)
  • How listeners can connect with Loris and learn more about Falco and Sysdig (36:31)


Links:

Loris

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