The Business of Open Source17 Tammi 2024

The Human Cost of Increasing Freemium Users with Peer Richelsen

Peer Richelsen is the Co-founder of Cal.com, an open-source calendar scheduling tool. This week, Peer and I discuss his personal experience with needing a customizable scheduling tool, the big leap from taking donations to running a profitable business, and the thought process behind seeking VC funding. Peer also talks about the major advantage of starting with only a paid version of the product in order to build a small community of super users. Lastly, I pick Peer’s brain about how he feels being constantly compared to non open-source scheduling products.

Highlights:

Intro (00:00)
I introduce Peer Richelsen, the Co-founder of Cal.com, and he discusses the company and its calendar scheduling tool (00:59)
Does Peer think about Cal.com as a dev tool (2:09)
What is Cal.com’s business model (03:57)
The lack of customizability in the scheduling tool marketplace (06:15)
Switching from accepting donations to selling a profitable product (09:48)
Launching without a free version (12:50)
The human cost of freemium usage (16:20)
The decision to raise VC funds (17:41)
What business value being open source brings to the company (20:48)
How Cal.com positions itself in the market (24:13)
Interesting mistakes Peer has made as an entrepreneur (28:22)
How “free” is the software (30:57)
Peer’s parting words (32:27)
Where listeners can connect with Peer and learn more about Cal.com (33:04)

Links:

Peer

LinkedIn: https://www.linkedin.com/in/peer-richelsen-221233138/
Twitter: @peer_rich
Company: https://cal.com/

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