The Black Friday Results Are In(Episode 2)

The Black Friday Results Are In(Episode 2)

I’m back giving you the second update in this content series about what is going on with 4x400, the holding company for the brands that we at Common Thread Collective own ourselves. Last time I talked to you, I told you about how we were in a cash crunch. We basically had $300k in liabilities against $120k in the bank, plus a $70k payroll — and it was a huge challenge in front of us. That was going into the Black Friday,Cyber Monday weekend. Now that it's over, the results are in. Here’s a big takeaway for me from Black Friday this year that I saw across the board: our brands, CTCs, and everybody else ...

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What a Profit Engineer Does Every Day at CTC

What a Profit Engineer Does Every Day at CTC

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Why Your Email Strategy Is Not a Content Calendar

Why Your Email Strategy Is Not a Content Calendar

In this episode Luke breaks down the complete CTC email methodology as part of the Canon series. This is the framework CTC uses to build email programs that generate a median of 22% of total store rev...

1 Syys 23min

Diversify Now: The 6-Week Q4 Window Closing Fast

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27 Elo 26min

We Analyzed $1.5 Billion in Meta Spend. Here's What We Found.

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25 Elo 29min

Ecommerce Growth With a Money-Back Guarantee

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20 Elo 30min

Ecommerce Growth: The 3-Pillar Framework We Use

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18 Elo 31min

Do This to Scale Your CPG Brand — Guaranteed

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13 Elo 27min

Why 8-Figure Brands Waste Days Finger-Pointing When Results Miss (And the Fix)

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When results miss at an 8-figure or 9-figure ecommerce brand, a familiar pattern kicks in. Someone asks "why did we miss?" There is no clear owner. Every team points somewhere else. Days pass before a...

10 Elo 22min

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