Ep. 25: Instructor Series: Maintaining and Growing your Gym
BJJ Mental Models24 Kesä 2019

Ep. 25: Instructor Series: Maintaining and Growing your Gym

Once you've opened your gym, how do maintain and grow your membership base? Steve and Matt discuss lead generation, advertising, merchandising, social media, websites, designing your schedule, and retaining students. Mental models discussed in this episode: Investing in Loss https://bjjmentalmodels.com/investing-in-loss/ Abundance Mindset https://bjjmentalmodels.com/abundance-mindset/We maintain an online database of the mental models governing Jiu-Jitsu at: https://bjjmentalmodels.co...

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Mini Ep. 54: Controlling the Distance

Mini Ep. 54: Controlling the Distance

In this week's mini-episode we discuss controlling the distance, a key lesson in most martial arts, including Brazilian Jiu-Jitsu. As general advice, many instructors will coach you to close the dist...

15 Touko 20259min

Ep. 337: Gatekeepers Ruin Everything, feat. Charles Harriott

Ep. 337: Gatekeepers Ruin Everything, feat. Charles Harriott

This week we're joined again by Charles Harriott! In this episode, Charles discusses the problem of "gatekeepers" in Jiu-Jitsu, or people who try to enforce their way of thinking over others. Charles...

12 Touko 20251h 20min

Mini Ep. 53: Kuzushi

Mini Ep. 53: Kuzushi

In this week's mini-episode we discuss kuzushi, the Japanese concept of breaking balance! Kuzushi is critical in Judo, but it's just as important in Jiu-Jitsu — both standing and on the ground. Get ...

8 Touko 20256min

Ep. 336: Growing Your Academy, feat. Hillary Witt & Nelson Puentes

Ep. 336: Growing Your Academy, feat. Hillary Witt & Nelson Puentes

This week we're joined by the founders of Inverted Gear: Hillary Witt and Nelson Puentes! Three years ago, Hillary and Nelson took the Inverted Gear brand beyond Jiu-Jitsu equipment and opened a physi...

5 Touko 20251h 3min

Mini Ep. 52: Shifting Platforms

Mini Ep. 52: Shifting Platforms

In this week's mini-episode we discuss shifting platforms, wherein you as the bottom player use continuous movement to prevent your opponent from fully establishing their base on top of you. Moving aw...

1 Touko 202510min

Ep. 335: The PLAY Framework, feat. Erin Herle

Ep. 335: The PLAY Framework, feat. Erin Herle

This week we're joined again by Erin Herle! In this episode, Erin introduces the PLAY framework and explains why humor is a fundamental element of good culture and learning. Follow Erin on Instagram:...

28 Huhti 20251h 3min

Mini Ep. 51: Technique Chaining

Mini Ep. 51: Technique Chaining

In this week's mini-episode we explain the importance of technique chaining, and why "Jiu-Jitsu is the space between the techniques." Get our Intro to Mechanics audio course, normally $79, FREE: htt...

24 Huhti 202510min

Ep. 334: Project-Based Gameplanning, feat. Josh Vogel & Dr. Mike Israetel

Ep. 334: Project-Based Gameplanning, feat. Josh Vogel & Dr. Mike Israetel

This week we're joined by two BJJMM alumni: Josh Vogel and Dr. Mike Israetel! In this episode, Josh and Mike discuss the unique way they build gameplans at The Jiu-Jitsu Company. Follow Josh and Mike...

21 Huhti 202557min

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