#408: Scoops of Success: Häagen-Dazs’ Refreshed Approach to Loyalty

#408: Scoops of Success: Häagen-Dazs’ Refreshed Approach to Loyalty

Send a text Memorable experiences are a key part of creating lasting customer relationships, and Häagen-Dazs Shops are taking steps to enhance its approach. In this conversation with Maya Pocock, Brand Marketing leader for Häagen-Dazs Shops, Loyalty360 CEO Mark Johnson gets the inside scoop into how the iconic ice cream brand is building loyalty through its refreshed app. With a focus on frictionless engagement and visually stunning design, Häagen-Dazs is improving user experience and operati...

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#413: From Collectors to Community: How Upper Deck Is Driving Fan Engagement

#413: From Collectors to Community: How Upper Deck Is Driving Fan Engagement

Send a text Loyalty360 recently spoke with Paul Nguyen, Senior Marketing Manager at Upper Deck, a leading brand in the trading card and memorabilia industry. Paul shared valuable insights into Upper D...

16 Tammi 202516min

#412: Loyalty Live | Personalization Without Compromise: Exploring Wunderkind’s Role in the Future of Marketing

#412: Loyalty Live | Personalization Without Compromise: Exploring Wunderkind’s Role in the Future of Marketing

Send a text As marketing, and the technologies powering it, are becoming increasingly complex, brands that are striving to connect with customers on a deeper level must navigate emerging challenges li...

15 Tammi 202529min

#411: Loyalty360 Executive Spotlight: John Sellers, Bank of America

#411: Loyalty360 Executive Spotlight: John Sellers, Bank of America

Send a text Loyalty360 had the pleasure of speaking with John Sellers, Head of Rewards at Bank of America and 2024 Loyalty Expo Champion of Customer Loyalty honoree. Bank of America’s Preferred Reward...

9 Tammi 202521min

#410: Navigating Gen Z's Expectations: Fat Brands' Digital Strategy for the Mobile-First Consumer

#410: Navigating Gen Z's Expectations: Fat Brands' Digital Strategy for the Mobile-First Consumer

Send a text As the digital experience becomes a bigger and bigger part of a buyer’s journey, brands must quickly adapt to meet the evolving preferences of their customers. Nowhere is this truer than w...

9 Tammi 202527min

#409: A Love Story: David's Bridal's Diamond Loyalty Program

#409: A Love Story: David's Bridal's Diamond Loyalty Program

Send a text David’s Bridal stands as a powerhouse in the bridal retail market, with one out of every three brides in the United States walking down the aisle in one of their gowns. Kelly Cook, Preside...

18 Joulu 202427min

#407: Cava’s Loyalty Program: Driving Growth Amid a Surge in Popularity

#407: Cava’s Loyalty Program: Driving Growth Amid a Surge in Popularity

Send a text Cava, a Mediterranean-inspired restaurant chain with over 340 locations has carved out a unique space in the competitive fast-casual dining industry. Known for its fresh ingredients and vi...

11 Joulu 202418min

#406: BWH Hotels: Elevating Customer Loyalty and Inspiring Travel

#406: BWH Hotels: Elevating Customer Loyalty and Inspiring Travel

Send a text Travel rewards have become increasingly popular in recent years, with more and more people taking advantage of the opportunity to earn points and miles on their everyday spending. Accordin...

9 Joulu 202416min

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