#408: Scoops of Success: Häagen-Dazs’ Refreshed Approach to Loyalty

#408: Scoops of Success: Häagen-Dazs’ Refreshed Approach to Loyalty

Send a text Memorable experiences are a key part of creating lasting customer relationships, and Häagen-Dazs Shops are taking steps to enhance its approach. In this conversation with Maya Pocock, Brand Marketing leader for Häagen-Dazs Shops, Loyalty360 CEO Mark Johnson gets the inside scoop into how the iconic ice cream brand is building loyalty through its refreshed app. With a focus on frictionless engagement and visually stunning design, Häagen-Dazs is improving user experience and operati...

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Michaels Uses Personalization, KPIs to Get Creative with Rewards Program

Michaels Uses Personalization, KPIs to Get Creative with Rewards Program

Send a text Sachin Shroff is the Vice President of Loyalty and Customer Relations Management at Michaels, a one-stop shop for all things arts and crafts across North America with more than 1,200 store...

25 Touko 202126min

Loyalty360 Loyalty Live - with Tim Glomb, Cheetah Digital

Loyalty360 Loyalty Live - with Tim Glomb, Cheetah Digital

Send a text Loyalty360's Mark Johnson interviews Tim Glomb, Cheetah Digital to discuss the trends in customer loyalty and customer experience, and the changing industry landscape. Loyalty Live hosts ...

21 Touko 202122min

Ideal Image Using Memberships to Personalize with Consumers

Ideal Image Using Memberships to Personalize with Consumers

Send a text David Prokupek is the CEO of Ideal Image, a direct-to-consumer telehealthcare brand with a mission to help people look and feel their best through laser hair removal, body sculpting, Botox...

20 Touko 202125min

Loyalty360 Loyalty Live - with Eugenia Blackstone, Generali Global Assistance

Loyalty360 Loyalty Live - with Eugenia Blackstone, Generali Global Assistance

Send a text Loyalty360's Mark Johnson interviews Eugenia Blackstone, Generali Global Assistance to discuss the trends in customer loyalty and customer experience, and the changing industry landscape. ...

18 Touko 202126min

ExxonMobil Leverages Data to Predict Consumer Behavior

ExxonMobil Leverages Data to Predict Consumer Behavior

Send a text Yan Côté is U.S. Marketing Communications Manager for ExxonMobil, which has more than 11,500 fuel and convenience stations nationwide. Loyalty360 CEO Mark Johnson caught with Côté to discu...

17 Touko 202124min

Loyalty360 Loyalty Live - with Michelle Wildenauer, The Lacek Group

Loyalty360 Loyalty Live - with Michelle Wildenauer, The Lacek Group

Send a text Loyalty360's Mark Johnson interviews Michelle Wildenauer, The Lacek Group to discuss the trends in customer loyalty and customer experience, and the changing industry landscape. Loyalty L...

14 Touko 202121min

Loyalty360 Loyalty Live - with Brandon Logsdon, PDI

Loyalty360 Loyalty Live - with Brandon Logsdon, PDI

Send a text Loyalty360's Mark Johnson interviews Brandon Logsdon, President and GM, Marketing Cloud and Fuel Pricing Solutions, PDI to discuss the trends in customer loyalty and customer experience, a...

11 Touko 202121min

Loyalty360 Loyalty Live - with Andrew Pine, Porsche Cars North America

Loyalty360 Loyalty Live - with Andrew Pine, Porsche Cars North America

Send a text Loyalty360's Mark Johnson interviews Andrew Pine, Global Director, Excite!, Porsche Cars North America to discuss the trends in customer loyalty and customer experience, and the changing i...

7 Touko 202127min

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