EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer18 Joulu 2024

735 | EDGE Tool Series: AlsoAsked w/ Mark William-Cook

Mark Williams-Cook is back on the EDGE, diving into the shifting landscape of search engines and SEO, where generative AI tools like Search GPT and ChatGPT are trying to steal the spotlight. But let's be real—people still turn to Google for a reality check, like that friend who promises to help you move but never shows up.

Mark reveals how Google's financial motivations drive AI advancements, introducing ads that are more integrated than your Aunt's fruitcake recipe. He also highlights the constant algorithm updates that keep SEO pros on their toes—like dodging cake slices at a wedding!

Emphasizing the need for expert-level content that's as genuine as grandma's advice, Mark advocates for aligning SEO strategies with broader business goals. He champions brand strength and reputation, recommending tools like 'Also Asked' to help marketers navigate this ever-changing landscape. So get ready—SEO is now about making your brand shine brighter than a disco ball!

Key Segments:

[00:08:12] Mark's View on the Year in SEO and the SERPs: Chaos

[00:11:28] Tracking and AI Pose Content Strategy Challenges

[00:16:01] EDGE of the Web Title Sponsor: Site Strategics

[00:18:31] The Exodus of SEO's in the Industry

[00:19:11] SEO Varies; Focus on Business Goals, Not Metric

[00:22:29] SEO Isn't the Tip of the Spear, It's the Sharpener

[00:25:23] EDGE of The Web Sponsor: Wix Studio

[00:28:21] Mark's First Takes on SearchGPT

[00:30:37] Could Google Search Turn into the Validation Agent in the Realm of AI?

Thanks to Our Sponsors!

Site Strategics: http://edgeofthewebradio.com/site

Wix: http://edgeofthewebradio.com/wixstudio

Follow Our Guest

Bluesky: https://bsky.app/profile/markwilliamscook.com

LinkedIn: https://www.linkedin.com/in/markseo/

YouTube: https://www.youtube.com/@candouragency

Kokeile Premiumia

Nauti 14 päivää ilmaiseksi

Tilaa Premium

Jaksot(844)

683 | News from the EDGE | Week of 5.13.2024

Welcome back for another week of news from the EDGE! Host Erin Sparks speaks with Mordy Oberstein and Jacob Mann about several key articles regarding Google's strategies and developments in SEO and AI...

18 Touko 202440min

682 | Real World E-E-A-T w/ Michael Lewittes

On top of being the founder and CEO of Ranktify, Michael Lewittes has had his hand in every jar of the SEO industry. As a media industry expert and journalism extraordinaire of over 25 years, Michael ...

16 Touko 202443min

681 | News from the EDGE | Week of 5.6.2024

Welcome back to news from the EDGE! Mordy couldn't make it this week so VP of Growth Marketing at Musora Media AND featured guest of this week's interview series, Michel Fortin steps in to give newsca...

8 Touko 202450min

680 | Authentic AI w/ Michel Fortin

Welcome back, VP of Growth Marketing at Musora Media, Michel Fortin. This week, we discuss the capabilities of AI in digital marketing and assess the new high-touch contributory role that SEOs will be...

7 Touko 202440min

679 | News from the EDGE | Week of 4.29.2024

Welcome back to News from The EDGE! TikTok has been ordered by the U.S. Government to sell the platform to a U.S. company within 9 months or face a ban in the states. TikTok plans to contest the U.S. ...

3 Touko 202432min

678 | Moore's Law & the Accelerated Growth of AI w/ Michel Fortin

This week's guest is Michel Fortin, VP of Growth Marketing at Musora Media. In that role, Michel leads digital marketing and optimization strategies such as auditing and improving the marketing funne...

2 Touko 202437min

677 | Fending off Local Attacks w/ Joy Hawkins

Be sure to enter the code "EdgeoftheWeb" at Riverside.fm for 15% off of your subscription! https://creators.riverside.fm/edgeoftheweb. Local SEO specialist, Joy Hawkins, returns for her second inter...

24 Huhti 202445min

676 | Getting Tactical with Local SEO w/ Joy Hawkins

Be sure to enter the code "EdgeoftheWeb" at Riverside.fm for 15% off of your subscription! https://creators.riverside.fm/edgeoftheweb. Top Google contributor and owner of Sterling Sky, Joy Hawkins, ...

16 Huhti 202439min

Kaikki yhdessä sovelluksessa

Kuuntele kaikki suosikkipodcastisi ja -äänikirjasi yhdessä paikassa.

Sinulle valikoitua sisältöä

Podme-sovelluksessa kokoat suosikkisi helposti omaan kirjastoosi. Saat meiltä myös kuuntelusuosituksia!

Jatka kuuntelua koska tahansa

Voit jatkaa siitä mihin jäit, myös offline-tilassa.

Premium

9,99 €/kk

Kaikki premium-podcastit
Ei mainoksia
Ei sitoutumista, peruuta koska tahansa

Aloita 14 päivän kokeilu

Premium

13,99 €/kk

Kaikki premium-podcastit
Ei mainoksia
Ei sitoutumista, peruuta koska tahansa
Yksi lisäkäyttäjä

Kokeile 14 päivää maksutta

Suosittua kategoriassa Liike-elämä ja talous

Tarinat ja äänet, joita rakastat kuunnella

Kuuntele kaikki suosikkipodcastisi ja -äänikirjasi

Lue lisää