735 | EDGE Tool Series: AlsoAsked w/ Mark William-Cook

735 | EDGE Tool Series: AlsoAsked w/ Mark William-Cook

Mark Williams-Cook is back on the EDGE, diving into the shifting landscape of search engines and SEO, where generative AI tools like Search GPT and ChatGPT are trying to steal the spotlight. But let's be real—people still turn to Google for a reality check, like that friend who promises to help you move but never shows up.

Mark reveals how Google's financial motivations drive AI advancements, introducing ads that are more integrated than your Aunt's fruitcake recipe. He also highlights the constant algorithm updates that keep SEO pros on their toes—like dodging cake slices at a wedding!

Emphasizing the need for expert-level content that's as genuine as grandma's advice, Mark advocates for aligning SEO strategies with broader business goals. He champions brand strength and reputation, recommending tools like 'Also Asked' to help marketers navigate this ever-changing landscape. So get ready—SEO is now about making your brand shine brighter than a disco ball!

Key Segments:

[00:08:12] Mark's View on the Year in SEO and the SERPs: Chaos

[00:11:28]  Tracking and AI Pose Content Strategy Challenges

[00:16:01] EDGE of the Web Title Sponsor: Site Strategics

[00:18:31] The Exodus of SEO's in the Industry

[00:19:11]  SEO Varies; Focus on Business Goals, Not Metric

[00:22:29] SEO Isn't the Tip of the Spear, It's the Sharpener

[00:25:23] EDGE of The Web Sponsor: Wix Studio

[00:28:21]  Mark's First Takes on SearchGPT

[00:30:37]  Could Google Search Turn into the Validation Agent in the Realm of AI?


Thanks to Our Sponsors!

Site Strategics: http://edgeofthewebradio.com/site

Wix: http://edgeofthewebradio.com/wixstudio

Follow Our Guest

Bluesky: https://bsky.app/profile/markwilliamscook.com

LinkedIn: https://www.linkedin.com/in/markseo/

YouTube: https://www.youtube.com/@candouragency

Jaksot(844)

675 | News from the EDGE | Week of 4.8.2024

675 | News from the EDGE | Week of 4.8.2024

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674 | Drawing The Line With AI Content w/ Simon Cox

674 | Drawing The Line With AI Content w/ Simon Cox

Be sure to enter the code "EdgeoftheWeb" at Riverside.fm for 15% off of your subscription! https://creators.riverside.fm/edgeoftheweb. Welcome back to the OG webmaster, Simon Cox, for his second int...

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673 | News from the EDGE | Week of 4.1.2024

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672 | Reflecting on SEO and Web Development History w/ Simon Cox

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Joining the EDGE this week is web development Swiss Army Knife: Simon Cox. Simon is a pioneer in website development with almost 30 years of full-scale web construction, management, consulting, and op...

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671 | News from the EDGE | Week of 3.25.2024

671 | News from the EDGE | Week of 3.25.2024

Erin was off fighting crime this week, but you need not worry because the great Mordy Oberstein and Jacob Mann took the stage for this segment. Plenty of Google this week. Study shows Google AI summar...

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670 | The GA4 Concert and Afterparty w/ Brie Anderson

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Welcome back to seasoned marketing analyst, strategist, educator, and owner of BEAST Analytics, Brie Anderson, for her second interview segment. The last episode was all about setting the stage. This ...

15 Maalis 202444min

669 | News from the EDGE | Week of 3.11.2024

669 | News from the EDGE | Week of 3.11.2024

TikTok is potentially looking at a ban in the U.S if they don't adhere to federal guidelines within 6 months… What drawbacks could this have for marketers? Interested in targeting the whole world on G...

12 Maalis 202441min

668 | Rocking Out GA4 w/ Brie Anderson

668 | Rocking Out GA4 w/ Brie Anderson

This week's featured guest is the owner of BEAST Analytics, Brie Anderson. Brie began her career at the age of 16, evolving into the analytic solutions expert, educator, and entrepreneur she is today....

11 Maalis 202441min

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