Story: How To Make Your Offering Compelling To The Perfect Person w/ Donald Miller

Story: How To Make Your Offering Compelling To The Perfect Person w/ Donald Miller

Everyone lives in their own story. They are a character in their story. If you want to offer them something, a product, a service, a message, your influence, a helping hand…whatever, you want to enter their story. The master of this is Donald Miller. I first met Don through his spiritually based memoirs. Don was a writer. An artist. Over time he sold zillions of books to people like me and along the way learned how to translate his gift of storywriting to the world of business. He started a company called Storyline and I attended his very first conference in Portland, OR with my Dad, brother, and uncle. Following is a conversation I had when Don had just released his book, Building a StoryBrand: Clarify Your Message So Customers Will Listen. In it he flips our perspective of how to promote what we have to offer to the public. It’s not about our product or service, it is about the customer. Don takes us through the structure of a good storyline and how we can, and must apply it to our offerings in this format; “A CHARACTER who wants something encounters a PROBLEM before they can get it. At the peak of their despair, a GUIDE steps into their lives, gives them a PLAN, and CALLS THEM TO ACTION. That action helps them avoid FAILURE and ends in SUCCESS.” You can find Don at storybrand.com Sign up for a $1/month trial period at shopify.com/kevin Go to shipstation.com and use code KEVIN to sign up for your FREE 60-day trial Get 20% off your first probiotic membership order at pendulumlife.com/drivesyou Go to cozyearth.com/driven and use code DRIVEN for an exclusive 40% discount Use my promo code WHATDRIVESYOU for 10% off on any CleanMyMac's subscription plans Learn more about your ad choices. Visit megaphone.fm/adchoices

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How To Identify & Connect With Your Future Self & Open Up Your Personal Transformation  w/ Dr Benjamin Hardy

How To Identify & Connect With Your Future Self & Open Up Your Personal Transformation w/ Dr Benjamin Hardy

In your younger years, you may have thought about your future self. I always wanted to be 30 and I would envision what it would look and feel like. I ultimately became 30. There I was. But I did not a...

16 Joulu 20251h 12min

Why We Believe Our Stories & How To Write Better Ones w/ Storytelling Expert Kindra Hall

Why We Believe Our Stories & How To Write Better Ones w/ Storytelling Expert Kindra Hall

You’ve likely heard the parable of two brothers with an alcoholic dad. One brother becomes an alcoholic, blaming his father and stating, "What else could I do?” While the other brother becomes a teeto...

12 Joulu 20251h 43min

Running, Cancer, Death, & The Value of Suffering w/ The Atlantic CEO Nicholas Thompson

Running, Cancer, Death, & The Value of Suffering w/ The Atlantic CEO Nicholas Thompson

In this episode we talk a lot about running. But I want to expand it to all of you who spend a good amount of time outside in the elements. This isn’t a discussion to should on anyone, but just to sha...

8 Joulu 20251h 5min

The Danger of Attaching Your Identity To Your Beliefs w/ Cognitive Scientist Andy Norman

The Danger of Attaching Your Identity To Your Beliefs w/ Cognitive Scientist Andy Norman

In today’s culture I feel we have conflated beliefs with facts. I view us as a culture at war with our perspectives. We are seldom arguing about literal facts. Look at the news headlines, social media...

5 Joulu 20251h 10min

Solution-Focused Brief Therapy, Asking The Right Questions & Knowing Your Core Values w/ Psychotherapist Elliott Connie

Solution-Focused Brief Therapy, Asking The Right Questions & Knowing Your Core Values w/ Psychotherapist Elliott Connie

Surveys show there are more people in therapy than ever. On one hand I feel there is more benefit in talking with someone than not. And on the other hand I’m concerned whether all the therapy is payin...

1 Joulu 20251h 12min

Reconciling You, Me, & Us In Our Relationships w/ Gwynyth Paltrow’s Relationship Expert - Terry Real

Reconciling You, Me, & Us In Our Relationships w/ Gwynyth Paltrow’s Relationship Expert - Terry Real

In 2022 I was deep into therapy regarding my marriage and myself. My counselor at the time recommended a book, “​​I Don't Want to Talk About It: Overcoming the Secret Legacy of Male Depression,” by a ...

28 Marras 20251h 9min

Authentically Connect With Others By First Connecting With Yourself & Your Motives w/ Pulitzer Prize-Winning Journalist Charles Duhigg

Authentically Connect With Others By First Connecting With Yourself & Your Motives w/ Pulitzer Prize-Winning Journalist Charles Duhigg

If I asked you why we communicate with others, what would your reply be? I think my mind initially went to sharing information. But as you will soon hear, my guest cites that only 15-18% of our daily ...

24 Marras 202546min

Hard Resets Of Your Mind To Expand Your Perspectives About Yourself & Life w/ World Record Explorer Colin O'Brady

Hard Resets Of Your Mind To Expand Your Perspectives About Yourself & Life w/ World Record Explorer Colin O'Brady

I find it rare for anyone to make a big deviation from their normal routine. We work hard to get ourselves to a place where we are managing our lives with stability. We get routines and schedules that...

21 Marras 20251h 9min

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