Story: How To Make Your Offering Compelling To The Perfect Person w/ Donald Miller

Story: How To Make Your Offering Compelling To The Perfect Person w/ Donald Miller

Everyone lives in their own story. They are a character in their story. If you want to offer them something, a product, a service, a message, your influence, a helping hand…whatever, you want to enter their story. The master of this is Donald Miller. I first met Don through his spiritually based memoirs. Don was a writer. An artist. Over time he sold zillions of books to people like me and along the way learned how to translate his gift of storywriting to the world of business. He started a company called Storyline and I attended his very first conference in Portland, OR with my Dad, brother, and uncle. Following is a conversation I had when Don had just released his book, Building a StoryBrand: Clarify Your Message So Customers Will Listen. In it he flips our perspective of how to promote what we have to offer to the public. It’s not about our product or service, it is about the customer. Don takes us through the structure of a good storyline and how we can, and must apply it to our offerings in this format; “A CHARACTER who wants something encounters a PROBLEM before they can get it. At the peak of their despair, a GUIDE steps into their lives, gives them a PLAN, and CALLS THEM TO ACTION. That action helps them avoid FAILURE and ends in SUCCESS.” You can find Don at storybrand.com Sign up for a $1/month trial period at shopify.com/kevin Go to shipstation.com and use code KEVIN to sign up for your FREE 60-day trial Get 20% off your first probiotic membership order at pendulumlife.com/drivesyou Go to cozyearth.com/driven and use code DRIVEN for an exclusive 40% discount Use my promo code WHATDRIVESYOU for 10% off on any CleanMyMac's subscription plans Learn more about your ad choices. Visit megaphone.fm/adchoices

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Hard Resets Of Your Mind To Expand Your Perspectives About Yourself & Life w/ World Record Explorer Colin O'Brady

Hard Resets Of Your Mind To Expand Your Perspectives About Yourself & Life w/ World Record Explorer Colin O'Brady

I find it rare for anyone to make a big deviation from their normal routine. We work hard to get ourselves to a place where we are managing our lives with stability. We get routines and schedules that...

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Severe Transformation: How Accountability & Causation Motivated Andre Norman From Prison Gang Boss To Ambassador Of Hope

Severe Transformation: How Accountability & Causation Motivated Andre Norman From Prison Gang Boss To Ambassador Of Hope

There are plenty of rags to riches stories, that while I honor greatly, don’t specifically stand out to me. But this one…this one did. Andre Norman wasn’t just in prison. And maximum security prison a...

17 Marras 20251h 3min

Why We Actually Want To Experience The Bittersweet w/ Acclaimed Author Susan Cain

Why We Actually Want To Experience The Bittersweet w/ Acclaimed Author Susan Cain

We are all aware of the primary categories of our emotions, such as joy, trust, fear, surprise, happiness, sadness, surprise, anticipation, anger, and disgust. But I grew up thinking some of those wer...

14 Marras 20251h 9min

Challenging Core Tenants Of Human Belief & Consciousness w/ Spiritual Teacher Ram Dass & Parvati Markus

Challenging Core Tenants Of Human Belief & Consciousness w/ Spiritual Teacher Ram Dass & Parvati Markus

As humans, we are governed by our core beliefs, many of which we aren’t even aware of. There are so many things we believe to be true and so many foundational concepts of our perception we never quest...

13 Marras 20251h 9min

Sticking To Your Healthy Habits Plan When Your Days Rarely Go As Planned w/ Behavioral Change Researcher Michelle Segar

Sticking To Your Healthy Habits Plan When Your Days Rarely Go As Planned w/ Behavioral Change Researcher Michelle Segar

Most of us have a daily plan that includes a routine of productive habits. Sometimes the plan happens. And you have a few days, maybe even a week of things running smoothly. Then there is an interrupt...

7 Marras 20251h 5min

The Intelligence of Your Heart - How It Can Be Blocked & How To Free Your Heart’s Capabilities w/ Holistic Physician Dr. Bradley Nelson

The Intelligence of Your Heart - How It Can Be Blocked & How To Free Your Heart’s Capabilities w/ Holistic Physician Dr. Bradley Nelson

Have you ever had an emotion from a past trouble or trauma resurface out of nowhere? I feel we talk about it often, that you encountered something and out of nowhere it seems, you felt overcome with s...

3 Marras 202555min

Options For Success Without Having To Be In The Spotlight w/ Team Building Expert Tim Schurrer

Options For Success Without Having To Be In The Spotlight w/ Team Building Expert Tim Schurrer

We are in a culture where it seems success is about being in the spotlight. Everyone must be a content creator. Everyone must become a known personality. Everyone must grow a platform, be on stage, an...

31 Loka 20251h 9min

Relational Attachments: Why Are You Attached, Should You Be, And What Is Most Healthy w/ Attachment Expert Jessica Baum

Relational Attachments: Why Are You Attached, Should You Be, And What Is Most Healthy w/ Attachment Expert Jessica Baum

I continue to interest myself with the concept of “attachments.” How and why we attach to anything. In this episode, I’m focusing specifically on relational attachments again.The concept is that in ou...

27 Loka 20251h 8min

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