Business of Apps Podcast19 Heinä 2021

#74 : Driving Growth with Engagement and Retention strategies with Nicole Chin, growth at Mindvalley

The app growth is the most popular and challenging topic among mobile app marketers. Pull away couple app marketers, get them some coffee and chances are they will drag you into a conversation about mobile app growth.

A mobile app lifecycle is a marathon that, like any other growth of a 🌱, crystal, 👶, it requires knowledge, planning and dedication.

In this episode Nicole Chin, growth marketer at Mindvalley will tell you how to approach an app growth as a system and even somewhat automate it.

Today’s Topics Include:

✔️ Nicole’s path: from a management consulting to a growth marketer at Mindvalley

✔️ Mindvalley - a subscription-based app tech platform to sells online courses with a mindset of a startup, even after being for years on the market

✔️ AARRR - acquisition, activation, retention, referral, revenue, what the marketing funnel is all about.

✔️ App growth as a system, a holistic look at growing your mobile app

✔️ Is it possible to automate app growth?

✔️ How long should you wait to let your app audience to check out your app to see if it works for them?

✔️ How to get people who aren’t your app loyal core users to get back to your app? What puts they away?

✔️ Strategies to achieve mobile app users retention. Achieve the real engagement with the app, not clicking on the app for the sake of inflating the MAU to report your share holders on a quarter financial call.

✔️ The hardest part of the mobile app growth business

✔️ iOS vs. Android: iOS

✔️ First mobile phone: Nokia

✔️ Smartphone feature Nicole would miss the most leaving the phone at home: taking picture to stay safe from harassment on the street.

✔️ New software / hardware features Nicole would love to get on her iPhone: totally happy with what it does for her now.

Links and Resources:

Nicole LinkedIn profile: Nicole Chin
Mindvalley website - https://www.mindvalley.com/

Quotes from Nicole Chin:

There is a foundation that an app and a business has to reach first and it’s a product / market fit. A lot of times if you don’t reach a product / market fit, no matter what you do it’s gonna be difficult to growth.

It’s not a one size fits all, even within your product you can really drill down further for 20% who are coming back and what about the other 80%?

What you really want to know whether or not there is any traction for the app. So it’s really defined by users, installs and downloads.

Brought to you by Business Of Apps

A message from App Promotion Summit Discounted ticket prices are currently available on all of our 2024 summits https://apppromotionsummit.com/ London - 25 Apr 2024 NYC - 27 Jun 2024 San Francisco - 26 Sep 2024 Berlin - 5 Dec 2024

Tämä jakso on lisätty Podme-palveluun avoimen RSS-syötteen kautta eikä se ole Podmen omaa tuotantoa. Siksi jakso saattaa sisältää mainontaa.

Jaksot(268)

#268: “2026 CRM Trends: The Ultimate Guide to Customer Retention” Business of Apps London 2026 panel

Let's be honest — nobody wakes up in the morning excited to open your app. Well, some people may but definitely not all of them! And in 2026, the CRM teams that win aren't the ones sending more messag...

13 Heinä 41min

#267: “AI in Action: Real-World Use Cases” Business of Apps London 2026 panel

You know it better than us — the era of experimenting with AI is over. The question isn't whether to use it anymore. It's whether it's actually moving the numbers. In 2026, the winners aren't the team...

22 Kesä 46min

#266: The two levers left for app marketers with Shumel Lais, Founder of Day30

Performance marketers are running out of levers — and the one most teams haven't pulled yet is signal. In this episode, we speak with Shumel Lais , Founder of Day30, about signal engineering and why i...

8 Kesä 23min

#265: How Agentic AI is changing app growth, from acquisition to retention with Andy Carvel, Ed Brocklebank, Matt Dyson, and Sven Jurgens

Hi, welcome to the Business of Apps podcast! Today, we have a special episode for you. We're featuring our recent webinar, presented by Aampe - agentic infrastructure for personalized experiences. It ...

28 Touko 1h 2min

#264: How AI decides which brands get found with Lavinea Morris, Managing Director EMEA at M&C Saatchi Performance

Brand visibility is no longer just about winning the attention of consumers — it's about being eligible to exist in the spaces where discovery happens. In this episode, we speak with Lavinea Morris, M...

25 Touko 22min

#263: Why your MarTech stack is broken with Rebecca Nackson, CEO of Notable – by Branch

What if your MarTech stack was actually working for you instead of against you? In this episode, Amanda and Adam of Branch are joined by Rebecca Nackson, CEO of Notable, to explore why most companies...

27 Huhti 36min

#262: How AI is changing creative teams with Jen Taylor, Director of AI Strategy & Integration at Capacity Interactive - by Branch

What if AI didn’t replace your creative team, but made them more creative than ever? In this episode, Amanda and Adam of Branch are joined by Jen Taylor to explore how AI is changing the way creative ...

30 Maalis 33min

#261: How AI is reshaping app store search with Dave Bell, CEO at Gummicube

Search inside the app stores is changing — and AI is accelerating that shift. In this episode, we speak with Dave Bell, CEO at Gummicube, about how artificial intelligence is transforming the way user...

2 Maalis 12min