#172: “RIP Fingerprinting in 2024: How should advertisers prepare?” live event with Branch, InMobi, and MobileGroove

#172: “RIP Fingerprinting in 2024: How should advertisers prepare?” live event with Branch, InMobi, and MobileGroove

This week we have another special episode for you, featuring our recent live event with Brach, InMobi and MobileGroove.

There are only two months left in 2023 and the most dramatic mobile attribution shift is about to happen - when Apple’s Privacy Manifests and Google’s Android Privacy Sandbox will be coming to life in 2024. For many mobile advertisers it is still uncharted territory and so we've summoned up experts from the leading mobile marketing and attribution platforms to share a strategy to tackle this looming challenge.

It was hosted by Peggy Anne Salze of MobileGroove and the guests were: Adam Landis, of Branch, Sergio Serra of InMobi DSP.

Links and Resources: Brought to you by Business Of Apps

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Jaksot(268)

#268: “2026 CRM Trends: The Ultimate Guide to Customer Retention” Business of Apps London 2026 panel

#268: “2026 CRM Trends: The Ultimate Guide to Customer Retention” Business of Apps London 2026 panel

Let's be honest — nobody wakes up in the morning excited to open your app. Well, some people may but definitely not all of them! And in 2026, the CRM teams that win aren't the ones sending more messag...

13 Heinä 41min

#267: “AI in Action: Real-World Use Cases” Business of Apps London 2026 panel

#267: “AI in Action: Real-World Use Cases” Business of Apps London 2026 panel

You know it better than us — the era of experimenting with AI is over. The question isn't whether to use it anymore. It's whether it's actually moving the numbers. In 2026, the winners aren't the team...

22 Kesä 46min

#266: The two levers left for app marketers with Shumel Lais, Founder of Day30

#266: The two levers left for app marketers with Shumel Lais, Founder of Day30

Performance marketers are running out of levers — and the one most teams haven't pulled yet is signal. In this episode, we speak with Shumel Lais , Founder of Day30, about signal engineering and why i...

8 Kesä 23min

#265: How Agentic AI is changing app growth, from acquisition to retention with Andy Carvel, Ed Brocklebank, Matt Dyson, and Sven Jurgens

#265: How Agentic AI is changing app growth, from acquisition to retention with Andy Carvel, Ed Brocklebank, Matt Dyson, and Sven Jurgens

Hi, welcome to the Business of Apps podcast! Today, we have a special episode for you. We're featuring our recent webinar, presented by Aampe - agentic infrastructure for personalized experiences. It ...

28 Touko 1h 2min

#264: How AI decides which brands get found with Lavinea Morris, Managing Director EMEA at M&C Saatchi Performance

#264: How AI decides which brands get found with Lavinea Morris, Managing Director EMEA at M&C Saatchi Performance

Brand visibility is no longer just about winning the attention of consumers — it's about being eligible to exist in the spaces where discovery happens. In this episode, we speak with Lavinea Morris, M...

25 Touko 22min

#263: Why your MarTech stack is broken with Rebecca Nackson, CEO of Notable – by Branch

#263: Why your MarTech stack is broken with Rebecca Nackson, CEO of Notable – by Branch

What if your MarTech stack was actually working  for you instead of against you? In this episode, Amanda and Adam of Branch are joined by Rebecca Nackson, CEO of Notable, to explore why most companies...

27 Huhti 36min

#262: How AI is changing creative teams with Jen Taylor, Director of AI Strategy & Integration at Capacity Interactive - by Branch

#262: How AI is changing creative teams with Jen Taylor, Director of AI Strategy & Integration at Capacity Interactive - by Branch

What if AI didn’t replace your creative team, but made them more creative than ever? In this episode, Amanda and Adam of Branch are joined by Jen Taylor to explore how AI is changing the way creative ...

30 Maalis 33min

#261: How AI is reshaping app store search with Dave Bell, CEO at Gummicube

#261: How AI is reshaping app store search with Dave Bell, CEO at Gummicube

Search inside the app stores is changing — and AI is accelerating that shift. In this episode, we speak with Dave Bell, CEO at Gummicube, about how artificial intelligence is transforming the way user...

2 Maalis 12min

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