Creating Value: The Key to Success in the Age of AI - Peter Cohan

Creating Value: The Key to Success in the Age of AI - Peter Cohan

Peter Cohan, an associate professor of management practice at Babson College, discusses his career in academia and his passion for teaching, writing, and researching.


He also talks about his book on generative AI and its impact on various industries. Cohan highlights the similarities and differences between the internet boom of the 90s and the current AI boom, emphasizing the importance of creating value and being adaptable in the face of technological advancements.


He explores the positive and negative implications of AI in education and business, and shares insights on how businesses can leverage AI to improve efficiency and overcome creative blocks. In this conversation, Peter and host Ed Hart discuss the potential applications of generative AI and its impact on various industries. They explain how generative AI can be used to overcome creative block, increase productivity in sales and customer service, and accelerate sales growth.


Cohan also shares insights on how private investors can use AI in their investment strategies. Throughout the conversation, they emphasize the importance of curiosity and learning in embracing AI and adapting to its advancements.


You can reach Peter at https://www.babson.edu/about/our-leaders-and-scholars/faculty-and-academic-divisions/faculty-profiles/peter-cohan.php


  • Academia offers opportunities for teaching, writing, and researching, and provides a platform to interact with and educate younger generations.
  • The internet boom of the 90s and the current AI boom share similarities in terms of job replacement and the creation of new jobs.
  • Creating value is crucial in the adoption and success of new technologies like AI.
  • AI can be used to improve efficiency and overcome creative blocks in various industries, including education and business. Generative AI can be used to overcome creative block and increase productivity in various industries.
  • Small businesses can use generative AI to train salespeople and improve their performance.
  • Generative AI has the potential to accelerate sales growth and create new services that customers want to use.
  • Private investors can use AI to evaluate companies and make informed investment decisions.
  • Curiosity and a willingness to learn are essential in embracing AI and adapting to its advancements.

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