738 | EDGE Tool Series: SEOTesting.com w/ Ryan Jones

738 | EDGE Tool Series: SEOTesting.com w/ Ryan Jones

We continue our EDGE Tool Series with Ryan Jones, Marketing at SEOTesting.com. This is a fantastic tool for A/B testing for your SEO efforts.

We discuss Ryan's nearly decade-long tenure in digital marketing and his journey from apprenticeship to SEO expert. From embedding YouTube videos to boost blog traffic to meticulously controlled SEO experiments, Ryan shares strategies that have seen dramatic successes—and some surprising setbacks.

Ryan underscores the value of using Google Search Console data to annotate changes and validate SEO modifications. Discover the significance of establishing a traffic baseline to effectively measure the impact of your tests and the balance needed between SEO, CRO (Conversion Rate Optimization), and user experience for optimal site performance.

Plus, learn why split testing is the gold standard and how to achieve statistical significance on low-traffic pages.

Don't miss out as we drive home the science behind controlled SEO experiments and the crucial role of post-test analysis

Key Segments:

[00:03:48]  Introduction to Ryan Jones

[00:09:42] How does SEO Testing Differ from Traditional SEO Practices?

[00:10:36]  SEO Testing Has Evolved

[00:11:35]  The Scientific Methodology of SEO Testing

[00:12:39]  Key Elements of a Controlled SEO Experiment

[00:15:06] EDGE of the Web Title Sponsor: Site Strategics

[00:17:52] Mitigation External Factors in SEO Testing

[00:19:23]  How to Determine Appropriate Duration of a Test

[00:22:09]  Time-based and Split Testing are Key SEO Methods

[00:25:24] EDGE of The Web Sponsor: Wix Studio

[00:30:05]   Inventory of the Site Being Tested: The Fingerprint

[00:35:01]  Offer for our EDGE Listeners

Thanks to Our Sponsors!

Site Strategics: http://edgeofthewebradio.com/site

Wix: http://edgeofthewebradio.com/wixstudio

Follow Our Guest

Twitter: https://x.com/ryanjonesseo

LinkedIn: https://www.linkedin.com/in/ryan-g-jones/

YouTube: https://www.youtube.com/channel/UCIpsmfzYkmDF_zOXtHDyqpQ

Resources

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759 | Practical Tips for Utilizing Heat Maps w/ Celeste Gonzalez

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758 | SEL News from the EDGE | Week of 5.5.2025

758 | SEL News from the EDGE | Week of 5.5.2025

This week, Erin Sparks and Jacob Mann are joined by Danny Goodwin, editorial director at Search Engine Land, for a special "News from the News" edition. They dive into the sharp rise of Google Ad cost...

5 Touko 202549min

757 | User Behavior from Heatmaps w/ Celeste Gonzalez

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28 Huhti 202539min

756 | AI/SEO News from the EDGE | Week of 4.21.2025

756 | AI/SEO News from the EDGE | Week of 4.21.2025

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