#410: Navigating Gen Z's Expectations: Fat Brands' Digital Strategy for the Mobile-First Consumer

#410: Navigating Gen Z's Expectations: Fat Brands' Digital Strategy for the Mobile-First Consumer

Send us a text As the digital experience becomes a bigger and bigger part of a buyer’s journey, brands must quickly adapt to meet the evolving preferences of their customers. Nowhere is this truer than with Gen Z, a generation that expects seamless, personalized, and mobile-first experiences. Fat Brands, a global leader in franchising with over 2,300 locations and 18 brands, is making strides to capture this audience through innovative digital strategies. Understanding the Gen Z Mindset Gen...

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Rewards, Your Way: How Scene+ Uses Personalization and Partnerships to Engage 13+ Million Members

Rewards, Your Way: How Scene+ Uses Personalization and Partnerships to Engage 13+ Million Members

Send us a textMark Johnson, CEO of Loyalty360, spoke with Elizabeth McNeil, the Director of Partnerships, and Aiman Feza, Senior Manager of Brand Communications at Scene+, about the relaunch of the lo...

12 Heinä 20239min

Loyalty360 Award Recap: A Q&A with Stephanie Miller on Signia Aspire’s Multiple Award Recognitions

Loyalty360 Award Recap: A Q&A with Stephanie Miller on Signia Aspire’s Multiple Award Recognitions

Send us a textMark Johnson, CEO of Loyalty360, spoke with Stephanie Miller, Senior Loyalty Program Manager at Signia Aspire, about the brand’s award-winning presentations, advice for similar brands — ...

7 Heinä 20237min

MOOYAH Burgers, Fries & Shakes: Building Customer Loyalty Between the Buns & Beyond

MOOYAH Burgers, Fries & Shakes: Building Customer Loyalty Between the Buns & Beyond

Send us a text Mark Johnson, CEO of Loyalty360, spoke with Stacy Fields, Director of Digital Experience for MOOYAH Burgers, Fries & Shakes, about making strategic decisions based on data and customer ...

28 Kesä 202325min

Loyalty360 Loyalty Live | Andy O'Dell, Clutch

Loyalty360 Loyalty Live | Andy O'Dell, Clutch

Send us a textLoyalty360's Mark Johnson interviews Andy O'Dell, Clutch, to discuss the trends in customer loyalty and customer experience, and the changing industry landscape.

27 Kesä 202320min

Office Depot: The Human Touch Builds Customer Engagement & Lifetime Loyalty

Office Depot: The Human Touch Builds Customer Engagement & Lifetime Loyalty

Send us a text Mark Johnson, CEO of Loyalty360, spoke with Kevin Moffitt, President of Office Depot, about core customer service aspects of an in-store experience, managing well-optimized marketing pr...

26 Kesä 202326min

Verizon: Forming Strategic Partnerships To Create a Meaningful Small Business Customer Loyalty Program

Verizon: Forming Strategic Partnerships To Create a Meaningful Small Business Customer Loyalty Program

Send us a textMark Johnson, CEO of Loyalty360, spoke with Mike LiBassi, Manager, Business Lifecycle & Retention at Verizon, about the value of brand partnerships, gathering Voice of Customer feedback ...

19 Kesä 202318min

Connecting with Customers in the Wild: How The North Face Builds Emotional Loyalty and Engagement with Experiences

Connecting with Customers in the Wild: How The North Face Builds Emotional Loyalty and Engagement with Experiences

Send us a textMark Johnson, CEO of Loyalty360, spoke with Vanessa Christie, Director of Loyalty and Experiences of The North Face, about the brand’s customer loyalty strategy, the new XPLR Pass loyalt...

16 Kesä 202326min

Ford: The Road to Loyalty Program Success – Adapting to Change, Offering Flexibility, and Treating Loyalty Customers Like Family

Ford: The Road to Loyalty Program Success – Adapting to Change, Offering Flexibility, and Treating Loyalty Customers Like Family

Send us a textMark Johnson, CEO of Loyalty360, spoke with Dani Catana, North American Loyalty Operations Manager for FordPass™ Rewards Visa and FordPass™ Rewards Program, about building a robust loyal...

9 Kesä 202313min

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