#410: Navigating Gen Z's Expectations: Fat Brands' Digital Strategy for the Mobile-First Consumer

#410: Navigating Gen Z's Expectations: Fat Brands' Digital Strategy for the Mobile-First Consumer

Send us a text As the digital experience becomes a bigger and bigger part of a buyer’s journey, brands must quickly adapt to meet the evolving preferences of their customers. Nowhere is this truer than with Gen Z, a generation that expects seamless, personalized, and mobile-first experiences. Fat Brands, a global leader in franchising with over 2,300 locations and 18 brands, is making strides to capture this audience through innovative digital strategies. Understanding the Gen Z Mindset Gen...

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Designing a Personalized In-Store Experience: How Barnes & Noble’s Customer-Centric Focus Guided Its Loyalty Program Revamp

Designing a Personalized In-Store Experience: How Barnes & Noble’s Customer-Centric Focus Guided Its Loyalty Program Revamp

Send us a text Mark Johnson, CEO of Loyalty360, spoke with Shannon DeVito, Senior Director of Book Strategy and Customer Experience at Barnes & Noble, about the brand’s shift in focus after going priv...

7 Kesä 202321min

Loyalty360 Loyalty Live | Chris Mills, Talon.One

Loyalty360 Loyalty Live | Chris Mills, Talon.One

Send us a textLoyalty360's Mark Johnson interviews Chris Mills, Talon.One, to discuss the trends in customer loyalty and customer experience, and the changing industry landscape.

6 Kesä 202316min

Verizon Business 2023 Loyalty Expo Session: The Journey of Customer Loyalty and Retention

Verizon Business 2023 Loyalty Expo Session: The Journey of Customer Loyalty and Retention

Send us a textMark Johnson, CEO of Loyalty360, spoke with Mike LiBassi, Manager, Verizon Business Lifecycle & Retention at Verizon, about his upcoming awards presentation for B2B Customer Loyalty at t...

2 Kesä 20234min

Travelers: Leveraging Technology To Increase Customer Engagement and Making Roads Safer for Everyone

Travelers: Leveraging Technology To Increase Customer Engagement and Making Roads Safer for Everyone

Send us a text Mark Johnson, CEO of Loyalty360, spoke with Jessica Kearney, Assistant Vice President of Public Policy at Travelers, and Laura Richardson, Vice President of Customer Success at Cambridg...

31 Touko 202329min

Loyalty360 Loyalty Live | Rob Purdy, CarltonOne

Loyalty360 Loyalty Live | Rob Purdy, CarltonOne

Send us a textLoyalty360's Mark Johnson interviews Rob Purdy, CarltonOne, to discuss the trends in customer loyalty and customer experience, and the changing industry landscape.

30 Touko 202318min

Revamping the Loyalty Program: How UDF Adjusts with Changing Customer Trends and Behaviors

Revamping the Loyalty Program: How UDF Adjusts with Changing Customer Trends and Behaviors

Send us a text Mark Johnson, CEO of Loyalty360, spoke with Denise Jenkins, Vice President of Marketing Insights and Loyalty of UDF, about how the brand adjusts to changing customers, its revamped U-Dr...

24 Touko 202329min

Progressive: Living Up to the Founders’ Vision – and the Brand’s Name

Progressive: Living Up to the Founders’ Vision – and the Brand’s Name

Send us a textMark Johnson, CEO of Loyalty360, spoke with Linda Nelson, Process Consultant from Progressive, about keeping a loyalty program easy to understand, evolving and adapting to what customers...

22 Touko 202317min

Relentlessly Pursuing New Ideas: How Lenovo Leverages Its Role as a Challenger Brand & Creates Customer Loyalty

Relentlessly Pursuing New Ideas: How Lenovo Leverages Its Role as a Challenger Brand & Creates Customer Loyalty

Send us a textMark Johnson, CEO of Loyalty360, sat down with Carlo Savino, Vice President of eCommerce for North and Latin America at Lenovo, to discuss how MyLenovo Rewards developed in the last four...

19 Touko 202323min

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