#410: Navigating Gen Z's Expectations: Fat Brands' Digital Strategy for the Mobile-First Consumer

#410: Navigating Gen Z's Expectations: Fat Brands' Digital Strategy for the Mobile-First Consumer

Send us a text As the digital experience becomes a bigger and bigger part of a buyer’s journey, brands must quickly adapt to meet the evolving preferences of their customers. Nowhere is this truer than with Gen Z, a generation that expects seamless, personalized, and mobile-first experiences. Fat Brands, a global leader in franchising with over 2,300 locations and 18 brands, is making strides to capture this audience through innovative digital strategies. Understanding the Gen Z Mindset Gen...

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Cohesive Customer Loyalty Program Encompasses “ALL of Accor”

Cohesive Customer Loyalty Program Encompasses “ALL of Accor”

Send us a textSabrina Lillew is the Vice President of Loyalty Programs and Partnerships at Accor, a worldwide hospitality company that owns, manages and franchises hotels, resorts and vacation propert...

23 Touko 202219min

Customers Flip Over IHOP Loyalty Program

Customers Flip Over IHOP Loyalty Program

Send us a textNathan Casey is the Executive Director, CRM, Loyalty, Digital at IHOP, a chain of casual restaurants founded in Toluca Lake, Los Angeles, California, made famous for its imaginative panc...

20 Touko 202219min

Ruby Tuesday Doesn’t Let Age Slow it Down

Ruby Tuesday Doesn’t Let Age Slow it Down

Send us a text Kevin Fitzpatrick is the senior vice-president of digital and performance marketing at Ruby Tuesday, a chain of American casual restaurants founded in Knoxville, Tennessee known in part...

16 Touko 202218min

Loyalty360 Loyalty Live | Bill Swift, Brierley

Loyalty360 Loyalty Live | Bill Swift, Brierley

Send us a textLoyalty360's Mark Johnson interviews Bill Swift, Brierley, to discuss the trends in customer loyalty and customer experience, and the changing industry landscape.

3 Touko 202226min

Global Roll-Out of MyMcDonald’s Loyalty Program is Team Effort

Global Roll-Out of MyMcDonald’s Loyalty Program is Team Effort

Send us a textBryce Boothby is the director of global technology at McDonald’s, the world’s largest restaurant chain serving over 69 million customers a day in over 100 countries. Loyalty360 CEO Mark ...

27 Huhti 202225min

Loyalty360 Loyalty Live | Michael Schuh, Kroger Precision Marketing

Loyalty360 Loyalty Live | Michael Schuh, Kroger Precision Marketing

Send us a textLoyalty360's Mark Johnson interviews Michael Schuh, Kroger Precision Marketing, to discuss the trends in customer loyalty and customer experience, and the changing industry landscape.

19 Huhti 202220min

Escaping to Paradise with Margaritaville Perks

Escaping to Paradise with Margaritaville Perks

Send us a textClaudia Infante is the Senior Vice-President of Revenue Strategy at Margaritaville, a global hospitality and lifestyle brand with headquarters in Orlando, Florida.Loyalty360 CEO Mark Joh...

13 Huhti 202222min

Loyal Carl’s Jr. and Hardee’s Fans Crave Rewards Program

Loyal Carl’s Jr. and Hardee’s Fans Crave Rewards Program

Send us a textChad Crawford is the Chief Brand Officer of CKE Restaurants, the parent organization for quick-service brands Carl’s Jr. and Hardee’s, based in Franklin, Tennessee.Loyalty360 CEO Mark Jo...

11 Huhti 202219min

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