App Marketing by App Masters28 Kesä 2021

Growth Hacking User Acquisition

Today's guest is Joe Zimmer who is the Director of Customer Acquisition & Growth at Ripl. He will share all his optimization secrets when it comes to advertising across a multitude of digital marketing channels (Paid Social, Google Search, Google UAC, Google Display, Apple Search Ads, LinkedIn, and YouTube).

Topics Covered:

02:28 - Website traffic vs app traffic - what's converting better?
04:14 - How to optimize web traffic to app users
06:51 - Top of the funnel optimization to growth hack user acquisition
08:56 - Visual of Ripl's onboarding flow
12:02 - How to scale user acquisition
14:53 - What channel is better at scaling
18:17 - Wysefit App Audit
29:21 - The Google UAC hack that creates better targeting and lower CPIs
31:44 - How do you compare Google UAC for Android vs iOS
32:35 - Apple Search Ads campaign structure
35:54 - Is 50K a good starting budget?
41:26 - Butlr app audit
52:56 - What's the best channel for getting started with paid acquisition?
54:30 - Apple Search Ad's CPT starting point

You can watch this video: http://youtu.be/jK2yQU-27fw

Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training

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Get your app audited: http://www.appmasters.com/audit

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SPONSORS

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CHECKASO is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io

Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.

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YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters

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