How to Optimize and Scale Apple Search Ads

Discover the growth hacks to accelerate your app business growth.

Today's guest is Michael Shubin who started his mobile marketing career in 2009: since then, as Head of Mobile Marketing at ABBYY, he launched 50+ apps.

In June 2019, Michael finished his career at ABBYY to focus on Apple Search Ads. Later that year, Michael invented ASA Framework, which allows advertisers to continuously optimize and scale Search Ads campaigns.

Connect with Michael: https://angleconnect.com/

Topic Covered:

• 02:20 - Michael's ASA Framework
• 04:54 - ASA Search Tab Placement
• 09:01 - What's the ideal CPT for discovery campaigns
• 12:48 - Do you use the CPA goal with ASA
• 18:50 - Apple Search Ads attribution
• 19:01 - How to use just Apple AdServices for attribution
• 26:33 - A hack to see low volume keywords from your discovery campaign
• 29:34 - Blade Match App audit & ASA strategy
• 41:32 - Negative keyword management
• 48:48 - SAFE4R App audit
• 01:20:42 - A trick to increase your ad revenue

You can watch this video: https://youtu.be/h50QibnHgTE

Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training

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