XX Factor: How the Sports Bra Changed History
Outside Podcast11 Heinä 2017

XX Factor: How the Sports Bra Changed History

Among most important advances in sports technology, few can compete with the invention of the sports bra. Following the passage of Title IX in 1972, women’s interest in athletics surged. There was just one problem—actually, make that two problems: their breasts. Boob bounce hurts, as women getting in on the jogging craze found out. Then some friends in Vermont had an idea to stitch a couple jock straps together to build a contraption to keep things in place. Their creation revolutionized women’s participation in sports and launched what’s become a multi-billion-dollar industry. Today, high-tech boob labs are helping designers make ever more effective—and stylish—iterations, even for athletes with DDD cups. Outside contributing editor Florence Williams, author of Breasts, looks back at the game-changing invention, takes measure of just how far we’ve come, and points towards an even brighter, bounce-free future.

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Dispatches: An Amazingly Crappy Story

Dispatches: An Amazingly Crappy Story

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The Outside Interview: Your Hungry Brain is Making You Fat

The Outside Interview: Your Hungry Brain is Making You Fat

If you’ve ever beaten yourself up after eating an entire pint of ice cream, know this: it’s really not your fault. According to obesity researcher and neurobiologist Stephen Guyenet, author of The Hun...

6 Helmi 201833min

Dispatches: Red Dawn in Lapland

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On the 833-mile border between Finland and Russia, a band of elite Finnish soldiers are preparing to defend the country if Russia decides it wants to again redraw the map of Europe. With tensions stil...

23 Tammi 201822min

The Outside Interview: Susan Casey Might Have Gills

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To write her three bestselling books on the ocean, Susan Casey went deep with great white sharks in California, big-wave surfing icon Laird Hamilton in Hawaii, and wild dolphins around the world. Her ...

9 Tammi 201835min

Science of Survival: He That is Down Need Fear No Fall

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Falls are the leading cause of death in the backcountry. Nothing else comes close. And while many are freak accidents that amount to nothing more than bad luck, some are more nuanced and interesting—a...

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The Outside Interview: The Whole Life Challenge Is Easier Than You Think

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Andy Petranek and Michael Stanwyck know fitness. Petranek was a former adventure racer and RedBull Athlete before founding one of the first CrossFit gyms. Soon after, Stanwyck walked in looking for a ...

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Science of Survival:  Bee Still My Heart

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Bee venom is similar to a rattlesnake’s. It rapidly disperses in your tissue, and when you’re stung, the pain you feel is a combination of proteins and peptides attacking your cell membranes. Each sti...

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Science of Survival: Dangerously Delicious

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There are several thousand species of mushroom, but only a handful that will kill you. And the toxins found in poisonous mushrooms are some of the deadliest natural poisons on earth. Just seven millig...

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