Ep. 319: 4 Pillars of Successful Gyms, feat. Eliot Marshall
BJJ Mental Models13 Tammi 2025

Ep. 319: 4 Pillars of Successful Gyms, feat. Eliot Marshall

This week we're joined again by Eliot Marshall! Eliot is a BJJ black belt, retired UFC fighter, and owner of Easton Training Center in Colorado. In this episode, Eliot explains the 4 elements that every successful Jiu-Jitsu gym needs to nail: sales, marketing, product, and culture. Follow Eliot on Instagram: https://www.instagram.com/firemarshall205 Train at Easton Training Center in Colorado: https://eastonbjj.com/ Grow your BJJ gym with Easton Online: https://www.easton.onli...

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Ep. 65: Adversity

Ep. 65: Adversity

Sometimes we choose adversity, and sometimes adversity chooses us. Steve and Matt talk about the best mindset for times of crisis. As a community, we'll get through this one together. Mental models...

30 Maalis 20201h 21min

Ep. 64: Head Position

Ep. 64: Head Position

IMPORTANT: BJJ Mental Models needs your help. In light of the COVID-19 outbreak, the future for Steve and Matt is uncertain. Our gyms are closed, our income is impacted, and we need your help in ord...

23 Maalis 202054min

We need your help.

We need your help.

IMPORTANT: BJJ Mental Models needs your help. In light of the COVID-19 outbreak, the future for Steve and Matt is uncertain. Our gyms are closed, our income is impacted, and we need your help in ord...

19 Maalis 202010min

Ep. 63: Cults, feat. Rob Biernacki - Part 2

Ep. 63: Cults, feat. Rob Biernacki - Part 2

This week, Rob is back to help Steve and Matt discuss the tactics used by cult-like organizations. We discuss why these are dangerous, common objections from cult members, and tactics to combat cult-...

16 Maalis 20201h 35min

Ep. 62: Cults, feat. Rob Biernacki - Part 1

Ep. 62: Cults, feat. Rob Biernacki - Part 1

This week, Steve and Matt are once again joined by Rob Biernacki to discuss a topic very near and dear to us: cults and the tactics they use. Cults have a long and storied history within the martial ...

9 Maalis 20201h 14min

Ep. 61: Creating Opportunities

Ep. 61: Creating Opportunities

This week, Steve and Matt teach you how to be ALPHA. Mental models discussed in this episode: Dictate the Pace https://bjjmentalmodels.com/dictate-the-pace/ Dominant Angles https://bjjmentalmodels.c...

2 Maalis 20201h 19min

Ep. 60: Identifying Opportunities

Ep. 60: Identifying Opportunities

This week, Steve and Matt talk about how to identify and exploit opportunities. Mental models discussed in this episode: Core Mechanics https://bjjmentalmodels.com/core-mechanics/ Grips Dictate Posi...

24 Helmi 20201h 2min

Ep. 59: Passivity

Ep. 59: Passivity

This week, Steve and Matt talk about passivity. I mean, if it's okay with you. If not, we can talk about something else. Mental models discussed in this episode: Growth from Discomfort https://bjjm...

17 Helmi 20201h 12min

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