360 | How Quitting Social Media Boosted Revenue with Brigida Swanson, Yardia
Proof to Product3 Syys 2024

360 | How Quitting Social Media Boosted Revenue with Brigida Swanson, Yardia

Is it possible to have a thriving business and not be on social media? In episode 309, Brigida Swanson from Yardia joined me to discuss what it was like for her to leave social media.

We talked a lot about choosing contentment over business growth, and this episode was a listener favorite. We decided to invite Brigida back onto the podcast to check in and see how things are going 1 year later.

Brigida Swanson is a multiracial Chamorro watercolor artist from Seattle and the one-woman show behind her company, YARDIA. She creates watercolor-driven and Pacific Northwest-inspired art, stationery, and home goods that help folks to express their intersectional identities and love the places they live.

During this interview, we discussed how her business has thrived without the constant scroll. We talked about the positive impact the shift has made on her personal life and how her focused efforts on email newsletters and direct outreach for wholesale have helped her expand.

This episode is brought to you by our Email Marketing For Product Makers guide. 49% of our customers want to hear from us consistently, yet, only a small percentage of product-based business owners are actively sending monthly emails to their customers.

If you've struggled with what to say, when to send, or how to plan out your email marketing strategies, we've got just the tool for you. This tool and the optional training have helped hundreds of product makers plan out an entire year's worth of emails. And, the best part… they are creating templates that they can rinse & repeat year after year.

DOWNLOAD NOW

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446 | How To Have a Successful First Wholesale Trade Show with Karen Sawyer-Meehan, Pier Six Press

446 | How To Have a Successful First Wholesale Trade Show with Karen Sawyer-Meehan, Pier Six Press

Today's episode is a really practical conversation for anyone that is preparing for wholesale trade shows, especially if you're newer to exhibiting or you're trying to decide whether trade shows are t...

16 Kesä 37min

Quick Hit: Is Selling Wholesale Only For Large, Established Businesses?

Quick Hit: Is Selling Wholesale Only For Large, Established Businesses?

I know you have a lot on your plate right now. You've got products to make, orders to ship, and about a hundred decisions that you're making every day.I do not take it lightly that you are spending ti...

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445 | What Indie Retailers Want in Their Stores Right Now with Kimberley Yurkiewicz, Measure Twice

445 | What Indie Retailers Want in Their Stores Right Now with Kimberley Yurkiewicz, Measure Twice

Today I'm joined by my friend Kimberley Yurkiewicz, owner of Measure Twice, an independent gift shop in Brooklyn, New York. Kimberley has worn a lot of hats in the consumer gift industry. Over the yea...

9 Kesä 40min

Quick Hit: How Can I Gain a More Holistic Understanding of What My DTC & Wholesale Customers Want?

Quick Hit: How Can I Gain a More Holistic Understanding of What My DTC & Wholesale Customers Want?

Over the years, we've had hundreds of conversations on this podcast about what it means to build a sustainable, profitable product brand. And some of those conversations are just too juicy. They're to...

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444 | Don't Call It Art with Austin Kleon

444 | Don't Call It Art with Austin Kleon

Today I am joined by best selling author Austin Kleon, the author of Steal like an Artist, Show Your Work, Keep Going, and his newest book, Don't Call It Art. This conversation feels timely because I'...

2 Kesä 32min

Quick Hit: How Do I Differentiate My Products from Everyone Else?

Quick Hit: How Do I Differentiate My Products from Everyone Else?

One pattern I've noticed time and time again after working with thousands of product brands across lots of different categories, is that while our products might be different or our tools and platform...

28 Touko 7min

4 Ways To Increase Your Product Profit Margins with Katie Hunt [Replay]

4 Ways To Increase Your Product Profit Margins with Katie Hunt [Replay]

Hey, friend. I'm pulling an amazing episode from the archives with over 440 episodes here on the Proof to Product podcast.There is a gold mine of information for you to help you grow your business, an...

26 Touko 6min

Quick Hit: Do I Really Need Wholesale Terms & Conditions?

Quick Hit: Do I Really Need Wholesale Terms & Conditions?

One pattern I've noticed time and time again after working with thousands of product brands across lots of different categories, is that while our products might be different or our tools and platform...

21 Touko 4min

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