How Marketers Use Storytelling to Sell
#69 - How Marketers Use Storytelling to Sell When I say, “Tell me a little bit about yourself,” how do you respond? Do you say, "Well I’m 5’10”, about 180 pounds, with blue eyes and brown hair?" Of co...
6 Heinä 202029min
All About the Freebies and Spreadsheets
#68 - All About the Freebies and Spreadsheets Over the past year I've heard from a bunch of you and the common thread I always seem to hear is how much you love the freebies and giveaways. So I've tri...
29 Kesä 202023min
The Surprising Truth About Creativity and 4 Steps to Harness It
#67 - The Surprising Truth About Creativity and 4 Steps to Harness It Creativity is a renewable resource. It’s one of the few things in this world where the more you mine, the more that appears. Best ...
22 Kesä 202030min
Treading Water vs. Swimming to Shore
#66 - Treading Water vs. Swimming to Shore When it comes to water safety, the data is clear: there are two skills children need to master before they get into a pool. The first is how to swim, obvious...
15 Kesä 202019min
10 New Marketing Books for Your Nightstand
#65 - 10 New Marketing Books for Your Nightstand Back on Episode #15 I shared my original Top Ten List, and it went so well that I'm going to share ten more. Below you'll find links to all 20 titles s...
8 Kesä 202028min
Run the Numbers!
#64 - Run the Numbers! In theory, running a business is a somewhat simple affair. You make a thing and then charge people more for that thing than it cost you to produce it. This is what it means to r...
1 Kesä 202021min
INTERVIEW: Richard Jones, CMO of Cheetah Digital
#63 - INTERVIEW: Richard Jones, CMO of Cheetah Digital This week, I’m thrilled to be speaking with Richard Jones, CMO of Cheetah Digital. The company describes itself as a cross-channel customer engag...
25 Touko 20201h 1min
The Problem with "Better"
#62 - The Problem with "Better" Why should I eat at your restaurant instead of the one down the street? Because you’re "better"? Better in what way? And says who? And when did they decide that? And ...
18 Touko 202015min
