87. April Dunford, Founder, Ambient Strategy - 5 steps to nail your unique position!

87. April Dunford, Founder, Ambient Strategy - 5 steps to nail your unique position!

In this episode, we speak with April Dunford, Founder, Ambient Strategy about the 5-step process approach you must go through to nail your positioning.

We do so by using a real example case, the positioning of SaaS Nordic and SaaSiest. In this episode, we've flipped the roles and April is asking all the questions while Daniel and Thomas do the answering. To find the answer April walks us through these 5 key questions:

- If you don't exist, what would your customers use - What features or capabilities do you have that alternatives do not - What value do the attributes enable for customers - Who cares a lot about the value - What context makes the value obvious to your target segment Tune in to learn how April's positioning framework is used in action as Daniel and Thomas do their best in figuring out how to address the questions.

Jaksot(210)

106. Bastian Karweg, CEO, Dealfront - SaaS Merger - when 2 become 1!

106. Bastian Karweg, CEO, Dealfront - SaaS Merger - when 2 become 1!

In this episode, we speak with Bastian Karweg, CEO, Dealfront, the Go-to-Market Platform giving sales and marketing teams the data, applications, and insights they need to win any European market. We ...

5 Loka 202353min

105. Jacob Top Møller, Founder, Top Møller Venture & Consult - MEDDIC, the way to reverse engineer a purchase decision!

105. Jacob Top Møller, Founder, Top Møller Venture & Consult - MEDDIC, the way to reverse engineer a purchase decision!

In this episode, we speak with Jacob Top Møller, Founder, Top Møller Venture & Consult, about MEDDIC and why it has grown so popular in the SaaS industry! In particular, we dig into the inner concepts...

3 Loka 202344min

104. Bridget Harris, CEO & Co-Founder, YouCanBookMe - Reflections from a bootsrapping journey to $5M in ARR?

104. Bridget Harris, CEO & Co-Founder, YouCanBookMe - Reflections from a bootsrapping journey to $5M in ARR?

In this episode, we speak with Bridget Harris, CEO & Co-Founder, YouCanBookMe, the scheduling and booking platform that is fully customizable to each and every customer's needs, with more than 1m user...

28 Syys 202339min

103. Nils Vold, Partner, Verdane - How will Generative AI transofrm B2B SaaS?

103. Nils Vold, Partner, Verdane - How will Generative AI transofrm B2B SaaS?

In this episode, we speak with Nils Vold, Partner, Verdane, the equity investment firm that partners with tech-enabled and sustainable businesses based out of Europe to help them reach the next stage ...

20 Syys 202350min

102. Osen Akkemik, Senior Director Customer Success, Genesys - How to avoid churn in your CS team!

102. Osen Akkemik, Senior Director Customer Success, Genesys - How to avoid churn in your CS team!

In this episode, we speak with Osen Akkemik, Senior Director Customer Success, Genesys, the all-in-one Experience as a Service Platform that manages billions of of interactions for organizations in mo...

13 Syys 202339min

101. Marie Ahlberg, CFO, Quinyx - Here’s how the CFO role evolves over time as your business grows?

101. Marie Ahlberg, CFO, Quinyx - Here’s how the CFO role evolves over time as your business grows?

In this episode, we speak with Marie Ahlberg, CFO, Quinyx, the all-in-one Frontline Platform that helps over one million workers keep track of their daily schedules for a better work-life balance, tru...

5 Syys 202342min

100. Nick Mehta, CEO, Gainsight - Why are your customers staying with you?

100. Nick Mehta, CEO, Gainsight - Why are your customers staying with you?

In this episode, we speak with Nick Mehta, CEO, Gainsight,  the Customer Success & Engagement platform that has pioneered the CS profession, a powerhouse in the space with an ARR of 200M+ USD and cust...

31 Elo 202354min

99. Andreas Fabricius, Co-CEO & CCO, Playable - When the going gets tough - think fast, execute distinctively and learn from it!

99. Andreas Fabricius, Co-CEO & CCO, Playable - When the going gets tough - think fast, execute distinctively and learn from it!

In this episode, we speak with Andreas Fabricius, Co-CEO & CCO, Playable,  is a platform that powers over 650 global brands designed to build playable marketing activities that drive engagement with a...

25 Elo 202346min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
mimmit-sijoittaa
rss-rahapodi
psykopodiaa-podcast
hyva-paha-johtaminen
ostan-asuntoja-podcast
rss-rahamania
rss-lahtijat
rss-startup-ministerio
rss-seuraava-potilas
rss-sami-miettinen-neuvottelija
rahapuhetta
rss-rentotapaus
rss-sisalto-kuntoon
rss-porssipodi
sijoituspodi
rss-lain-elamaa
rss-rikasta-elamaa
rss-tuottava-ja-hyvinvoiva-pk-yritys
rss-asiakaskokemusklubi