87. April Dunford, Founder, Ambient Strategy - 5 steps to nail your unique position!

87. April Dunford, Founder, Ambient Strategy - 5 steps to nail your unique position!

In this episode, we speak with April Dunford, Founder, Ambient Strategy about the 5-step process approach you must go through to nail your positioning.

We do so by using a real example case, the positioning of SaaS Nordic and SaaSiest. In this episode, we've flipped the roles and April is asking all the questions while Daniel and Thomas do the answering. To find the answer April walks us through these 5 key questions:

- If you don't exist, what would your customers use - What features or capabilities do you have that alternatives do not - What value do the attributes enable for customers - Who cares a lot about the value - What context makes the value obvious to your target segment Tune in to learn how April's positioning framework is used in action as Daniel and Thomas do their best in figuring out how to address the questions.

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98. Emma Aidanpää-Salmi, VP Customer Success, Relex Solutions- How should CSMs be measured?

98. Emma Aidanpää-Salmi, VP Customer Success, Relex Solutions- How should CSMs be measured?

In this episode, we speak with Emma Aidanpää-Salmi, VP Customer Success, Relex Solutions, the unified supply chain and retail planning platform that helps retailers and consumer brands sell more and w...

17 Elo 202351min

97.Stine Mangor Tornmark, CEO & Co-founder, Openli - How a Community Led Growth approach change everything for the better!

97.Stine Mangor Tornmark, CEO & Co-founder, Openli - How a Community Led Growth approach change everything for the better!

In this episode, we speak with Stine Mangor Tornmark, CEO & Co-founder, Openli, the compliance platform that helps its customers scale their privacy efforts and get on top of their vendors. We talk wi...

1 Elo 202358min

96. Hélène Hulthin Hagnéré, Founder, SCHHH - Drop the win backs!

96. Hélène Hulthin Hagnéré, Founder, SCHHH - Drop the win backs!

In this episode, we speak with Hélène Hulthin Hagnéré, Founder, SCHHH, a Customer Success consultancy supporting organizations to transform their CS journey. We talk with Hélène about all things CS an...

19 Heinä 202342min

95. Katrine Rasmussen, CMO, Pixelz - What is the role of Event Marketing in your ABM strategy?

95. Katrine Rasmussen, CMO, Pixelz - What is the role of Event Marketing in your ABM strategy?

In this episode, we speak with Katrine Rasmussen, CMO, Pixelz, a post-production platform for brands, retailers, and photo studios across the globe. Combining AI, automation, and the skills of photo r...

13 Heinä 202349min

94. Linda Souza, Founder, 42muses - What is your Brand Archetype?

94. Linda Souza, Founder, 42muses - What is your Brand Archetype?

In this episode, we speak with Linda Souza, Founder, 42muses, the marketing leader and GTM advisor with over 20 years of experience building and scaling high-growth tech startups from seed to exit. We...

4 Heinä 202354min

93. Vigleik Takle, CEO, Simployer - Don’t fail to maximise the potential that already resides within your existing staff!

93. Vigleik Takle, CEO, Simployer - Don’t fail to maximise the potential that already resides within your existing staff!

In this episode, we speak with Vigleik Takle, CEO, Simployer, the all-in-one HR tech platform with more than 15000 customers serving over 1.2m users.  We talk with Vigleik about how companies can avoi...

22 Kesä 202352min

92. Karl-Fredrik Lund, CEO, Papirfly Group - What happens after M&A the contract is signed?

92. Karl-Fredrik Lund, CEO, Papirfly Group - What happens after M&A the contract is signed?

In this episode, we speak with Karl-Fredrik Lund, CEO, Papirfly Group, the all-in-one brand management platform that empowers everyone working within your business to create brand-perfect collateral, ...

14 Kesä 202342min

91. Sigrún Gunnhildardóttir, CPO, AGR - Going from On-Prem to SaaS!

91. Sigrún Gunnhildardóttir, CPO, AGR - Going from On-Prem to SaaS!

In this episode, we speak with Sigrún Gunnhildardóttir, CPO, AGR, the demand and supply chain software out of Iceland helping businesses manage their supply chain. We talk with Sigrún about the proces...

6 Kesä 202342min

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