159. Gauri Chawla,  SVP, Global Alliances Stibo Systems - Building Effective Partner Ecosystems for Growth

159. Gauri Chawla, SVP, Global Alliances Stibo Systems - Building Effective Partner Ecosystems for Growth

In our latest episode, Gauri Chawla dives into the pivotal role that partnerships play in fueling revenue growth for B2B SaaS companies. She shares insights on building structured partner ecosystems, ensuring marketing alignment, and maintaining strong communication. Whether you’re just starting to explore partnerships or looking to enhance your existing programs, this episode offers actionable tips to make partnerships a powerful growth driver for your business.

Key questions we explore in the episode:

  • How can B2B SaaS companies leverage partnerships as a key growth lever?
  • What systematic approach should organizations adopt for successful partnerships?
  • How do trust and alignment with company strategy impact partner relationships?
  • What role does enablement play in ensuring partner success?
  • How can co-selling strategies enhance the effectiveness of partnerships?

Join us as we unpack the secrets to thriving partner ecosystems and learn how to navigate the complex landscape of B2B partnerships for long-term success.

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58. Per Henrik Nielsen, CEO, TimeLog - What does it take to go from an owner-led to VC-led business?

58. Per Henrik Nielsen, CEO, TimeLog - What does it take to go from an owner-led to VC-led business?

In this episode we speak with, Per Henrik Nielsen, CEO, TimeLog, the PSA software which helps professional services organizations manage their projects, resources, time, and billing in one solution. ...

14 Joulu 202241min

57. Jessica Gilmartin, Head of Revenue Marketing, Asana - Demand Generation - how do you build a business case and how do you get started?

57. Jessica Gilmartin, Head of Revenue Marketing, Asana - Demand Generation - how do you build a business case and how do you get started?

In this episode we speak with, Jessica Gilmartin, Head of Revenue Marketing, Asana, the Workflow Management Solution with over 131.000 paying customers around the world! We talk with Jessica about he...

6 Joulu 202242min

56. Mikael Johnsson General Partner, Oxx & Ola Sars. CEO. Soundtrack your brand - Why is it important to build for Go-To-Market-Fit before scaling?

56. Mikael Johnsson General Partner, Oxx & Ola Sars. CEO. Soundtrack your brand - Why is it important to build for Go-To-Market-Fit before scaling?

In this 2nd episode in a 3-series show on the lifecycle of a B2B SaaS company, we bring in the investor and operator to measure up! In this episode, we focus on Go-To-Market fit! We talk to Mikael Jo...

2 Joulu 202254min

55. Jesper Frederiksen, Vice President & GM International, Lacework - How do you prioritize markets when going international?

55. Jesper Frederiksen, Vice President & GM International, Lacework - How do you prioritize markets when going international?

In this episode we speak with, Jesper Frederiksen, Vice President & GM International, Lacework, the fast-growing data-driven security platform for the cloud.  We talk with Jesper about his experience...

29 Marras 202248min

54. Heta Ruikka, VP Product Management, Sievo - How do you take over product leadership from the founders?

54. Heta Ruikka, VP Product Management, Sievo - How do you take over product leadership from the founders?

In this episode we speak with, Heta Ruikka, VP of Product Management, Sievo, the procurement analytics solution based out of Finland for data-driven enterprises! We talk with Heta about how to make t...

17 Marras 202236min

53. Carl Silbersky , Former CEO, BimObject - What it’s like to be a listed SaaS business from a CEO perspective!

53. Carl Silbersky , Former CEO, BimObject - What it’s like to be a listed SaaS business from a CEO perspective!

In this episode we speak with, Carl Silbersky, Former CEO, BimObject, the SaaS Platform that provides architects and engineers with the information and inspiration they need to design buildings faster...

14 Marras 202249min

52. George Brontén, CEO & Founder, Membrain - How do you go from founder-led sales to a scalable sales machine!

52. George Brontén, CEO & Founder, Membrain - How do you go from founder-led sales to a scalable sales machine!

In this episode, we speak with George Brontén, CEO & Founder, Membrain, the Sales Enablement CRM platform focusing on driving results by emphasizing the right behavior in your sales teams.   We talk ...

7 Marras 202245min

51. Krysten Conner, Enterprise Account Executive, UserGems - Lessons Learned from working as an AE at 3 Unicorns!

51. Krysten Conner, Enterprise Account Executive, UserGems - Lessons Learned from working as an AE at 3 Unicorns!

In this episode, we speak with Krysten Conner, Enterprise Account Executive, UserGems, the fast-growing prospecting, and sales intelligence platform that initially started in Austria and has since mov...

26 Loka 202254min

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