GTM #2: Product-led Marketing
a16z Live24 Touko 2021

GTM #2: Product-led Marketing

  • The six functions in an enterprise marketing org [2:54]
  • Why product marketing is the killer function [6:52]
  • How do you hire a world class product marketer? [11:16]
  • Is community or developer evangelists its own function or part of product marketing? [17:46]
  • How does community tie into the marketing funnel? [22:56]
  • Is community top of funnel, an accelerant for the whole funnel, or something else entirely? [29:39]
  • If the product you're selling becomes someone's job, then your community marketing is working. [32:40]
  • Plugging the community into sales... is there a tool for that? [34:29]
  • How do all the different marketing tools come together? Do you need engineers in marketing? [39:24]
  • How do you make marketing data-driven? [41:56]
  • Building marketing in the early stages [50:06]

Inside sales, field sales, product-led, channel sales, marketing, post-sales… On a16z GTM, David Ulevitch talks to builders about what it takes to go to market, and the evolving strategies and lessons learned from enterprise companies past and present. Every other Thursday 4-5pm.

For more a16z Clubhouse shows, follow the a16z Club on Clubhouse or visit www.a16z.com/clubhouse.

Jaksot(146)

How Gusto Used Customer Input to Scale Growth with Tomer London

How Gusto Used Customer Input to Scale Growth with Tomer London

In this episode, a16z Partner Seema Amble chats with Tomer London, co-founder of Gusto, about establishing product-market fit and product discovery. London shares how Gusto, now valued at ~$10 billion...

5 Joulu 202430min

How to Build a Thriving AI Ecosystem with Lisa Su, CEO of AMD

How to Build a Thriving AI Ecosystem with Lisa Su, CEO of AMD

High-performance compute is the bedrock of generative AI, and if there’s anyone who knows about high-performance chips, it’s AMD CEO Lisa Su. In this wide-ranging conversation with a16z Operating Part...

30 Loka 202437min

a16z Growth's David George on His Frameworks for Late-Stage Investing

a16z Growth's David George on His Frameworks for Late-Stage Investing

Finding and backing companies that can reach escape velocity is the name of the game over here at a16z Growth—but picking those winners is far from easy. David George, head of the a16z Growth fund, sa...

15 Loka 202458min

Why Human Data is Key to AI: Alexandr Wang from Scale AI

Why Human Data is Key to AI: Alexandr Wang from Scale AI

In this conversation with a16z general partner David George, Scale AI founder and CEO Alexandr Wang discusses the three pillars of AI—models, compute, and data—and how creating abundant data is core t...

4 Loka 202435min

In the Vault: Assessing AI Impact vs. Hype with John Stecher of Blackstone

In the Vault: Assessing AI Impact vs. Hype with John Stecher of Blackstone

a16z general partner David Haber talks to John Stecher, Chief Technology Officer at Blackstone, where he advances cutting-edge technology, heads up innovation investing, and advises the firm’s investm...

25 Syys 202423min

In the Vault: AI and Banking Innovation with Tim Karpoff of Citi

In the Vault: AI and Banking Innovation with Tim Karpoff of Citi

a16z general partner David Haber and fintech partner Marc Andrusko talk to Tim Karpoff, the Global Head of Strategy at Citi, where he guides the bank’s core focus areas, as well as future investment i...

20 Elo 202424min

Building the World’s Most Trusted Driver with Waymo's Dmitri Dolgov

Building the World’s Most Trusted Driver with Waymo's Dmitri Dolgov

Waymo co-CEO Dmitri Dolgov joined a16z general partner David George to discuss how Waymo is using genAI to help them build safer, sustainable, and more accessible transportation. In the conversation, ...

13 Elo 202436min

Bringing Production-Ready GenAI to the Enterprise

Bringing Production-Ready GenAI to the Enterprise

As genAI expands through the enterprise, many leaders are figuring out how to evolve their genAI prototypes into production-ready tools. Pinecone CEO Edo Liberty and LangChain CEO Harrison Chase discu...

7 Elo 202432min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
mimmit-sijoittaa
rss-rahapodi
psykopodiaa-podcast
rss-rahamania
taloudellinen-mielenrauha
ostan-asuntoja-podcast
herrasmieshakkerit
rahapuhetta
juristipodi
rss-draivi
rss-sami-miettinen-neuvottelija
asuntoasiaa-paivakirjat
rss-lahtijat
rss-seuraava-potilas
rss-paasipodi
pomojen-suusta
rss-h-asselmoilanen
rss-rikasta-elamaa
rss-markkinointitrippi