GTM #2: Product-led Marketing
a16z Live24 Touko 2021

GTM #2: Product-led Marketing

  • The six functions in an enterprise marketing org [2:54]
  • Why product marketing is the killer function [6:52]
  • How do you hire a world class product marketer? [11:16]
  • Is community or developer evangelists its own function or part of product marketing? [17:46]
  • How does community tie into the marketing funnel? [22:56]
  • Is community top of funnel, an accelerant for the whole funnel, or something else entirely? [29:39]
  • If the product you're selling becomes someone's job, then your community marketing is working. [32:40]
  • Plugging the community into sales... is there a tool for that? [34:29]
  • How do all the different marketing tools come together? Do you need engineers in marketing? [39:24]
  • How do you make marketing data-driven? [41:56]
  • Building marketing in the early stages [50:06]

Inside sales, field sales, product-led, channel sales, marketing, post-sales… On a16z GTM, David Ulevitch talks to builders about what it takes to go to market, and the evolving strategies and lessons learned from enterprise companies past and present. Every other Thursday 4-5pm.

For more a16z Clubhouse shows, follow the a16z Club on Clubhouse or visit www.a16z.com/clubhouse.

Jaksot(146)

In the Vault: Public Market and Macro Perspectives with Mark Casey of Capital Group

In the Vault: Public Market and Macro Perspectives with Mark Casey of Capital Group

In this episode, which took place at a16z's Connect Fintech event, a16z General Partner David George interviews Capital Group's Mark Casey on his investment philosophy, what sends him into what he cal...

23 Heinä 202426min

In the Vault: New Applications in Fintech with Plaid’s Zach Perret and Marqeta’s Simon Khalaf

In the Vault: New Applications in Fintech with Plaid’s Zach Perret and Marqeta’s Simon Khalaf

In this conversation, which took place at a16z's Connect Fintech event, a16z General Partner Angela Strange, Plaid CEO and cofounder Zach Perret, and Marqeta CEO Simon Khalaf discuss how AI will shape...

20 Kesä 202424min

In the Vault: Finding a Single Source of AI Truth With Marty Chavez From Sixth Street

In the Vault: Finding a Single Source of AI Truth With Marty Chavez From Sixth Street

In a new episode of In the Vault, a16z General Partner David Haber talks with Marty Chavez, a partner and vice chairman of Sixth Street Partners, about the foundational role he’s had in merging techno...

30 Huhti 202437min

In the Vault: Turning Developers Into Clients With Marco Argenti From Goldman Sachs

In the Vault: Turning Developers Into Clients With Marco Argenti From Goldman Sachs

In a new episode of In the Vault, a16z General Partner David Haber talks with Marco Argenti, the chief information officer at Goldman Sachs, about bringing fintech processes into financial services, t...

30 Huhti 202429min

In the Vault: Placing Multiple Bets on a ‘Mosaic of Solutions’ With Former Global Payments CEO Jeff Sloan

In the Vault: Placing Multiple Bets on a ‘Mosaic of Solutions’ With Former Global Payments CEO Jeff Sloan

In a new episode of In the Vault, a16z General Partner Angela Strange talks with Jeff Sloan, former CEO of Global Payments, about how he was early to spot significant industry trends, how to make bets...

30 Huhti 202432min

Harnessing Ecosystem-Led Growth with Crossbeam's Bob Moore

Harnessing Ecosystem-Led Growth with Crossbeam's Bob Moore

In this SaaS era, partnering with no one means competing with everyone. How the best companies take advantage of ecosystem-led growth—or where they sit in the SaaS ecosystem to improve acquisition, ex...

9 Huhti 202434min

AI Revolution: Bringing AI to the Masses with Quora's Adam D'Angelo

AI Revolution: Bringing AI to the Masses with Quora's Adam D'Angelo

CEO of Quora Adam D’Angelo discusses how building infrastructure for creators can democratize AI, in conversation with a16z’s David George. [01:07] Social networks as compliment to AI[03:59] Poe: brin...

20 Maalis 202429min

Recruiting and Retaining the Right Executive Talent

Recruiting and Retaining the Right Executive Talent

Hiring the right executives at the right time is the key to scaling your company. But to many founders, the executive search and hiring process can feel like a black box. a16z talent partner Matt Ober...

12 Helmi 202441min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
psykopodiaa-podcast
rss-rahapodi
mimmit-sijoittaa
ostan-asuntoja-podcast
herrasmieshakkerit
rss-h-asselmoilanen
rss-neuvottelija-sami-miettinen
rahapuhetta
io-techin-tekniikkapodcast
oppimisen-psykologia
pomojen-suusta
rss-rahamania
rss-lahtijat
rss-bisnesta-bebeja
rss-laakispodi
rss-startup-ministerio
rss-sisalto-kuntoon
rss-rahataito-podcast
rss-oppimisen-etua