S02 E04: Ana Andjelic, Strategy Executive and Author of "The Business of Aspiration"

S02 E04: Ana Andjelic, Strategy Executive and Author of "The Business of Aspiration"

Former Rebecca Minkoff chief brand officer and strategy executive Ana Andjelic talks with Scott Kerr about her new book "The Business of Aspiration: How Social, Cultural, and Environmental Capital Changes Brands." Andjelic discusses the modern aspiration economy and how it's no longer about striving to accumulate lavish brands and experiences— status symbols are now anchored in taste, aesthetic, innovation, communities, design, environmentalism and social influence. She also talks about how brands that want to play in the modern aspirational economy should focus less on positioning and more on their identity and creativity. Plus: How IKEA's collaboration with Kanye (that never happened) is part of a bigger trend that Andjelic calls the "DJ model" of growth. Featuring: Ana Andjelic, Strategy Executive. Forbes CMO Next. Author of "The Business of Aspiration: How Social, Cultural, and Environmental Capital Changes Brands" Host: Scott Kerr (@scott_kerr), founder & president of Silvertone Consulting About Silvertone Consulting: Silvertone Consulting is a brand strategy firm that helps companies build go-to brands in changing times. Follow Us: Twitter @theluxuryitem Email: scott@silvertoneconsulting.com Newsletter: brilliantcut.substack.com

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S18 E07: Victor Muller, Founder and CEO of Spyker Cars

S18 E07: Victor Muller, Founder and CEO of Spyker Cars

Spyker is one of the most intriguing names in the collector car world: a Dutch marque with roots dating to 1880, revived for the modern era and defined by aviation-inspired design, hand-built craftsma...

15 Syys 36min

S18 E06: Aaron Kirman, CEO of Christie's International Real Estate Southern California

S18 E06: Aaron Kirman, CEO of Christie's International Real Estate Southern California

While the rest of America's homebuyers are stuck waiting out high rates, the ultra-wealthy are on a buying spree. As demand concentrates around truly distinctive properties, expertise in positioning a...

8 Syys 32min

S18 E05: Francois-Xavier Hotier, President of Ulysse Nardin Americas

S18 E05: Francois-Xavier Hotier, President of Ulysse Nardin Americas

Swiss watchmaking’s most compelling momentum may be coming from its independents. These small maisons pairing centuries of technical discipline with remarkably personal creative vision. One Swiss luxu...

25 Elo 45min

S18 E04: Tina Necrason, Global Head of Branded Residential at Hyatt

S18 E04: Tina Necrason, Global Head of Branded Residential at Hyatt

Branded residences are one of the most dynamic growth stories in luxury today, bringing together real estate, hospitality, and affluent consumer lifestyles. For Hyatt, branded residences is a strategi...

11 Elo 31min

Bonus Episode: Eva Chow, Founder of KHEE Soju and Co-Chair of the LACMA Art + Film Gala

Bonus Episode: Eva Chow, Founder of KHEE Soju and Co-Chair of the LACMA Art + Film Gala

Eva Chow has been dubbed the "culture queen of Los Angeles" by The New York Times. She is a prominent cultural figure and Korean-American entrepreneur whose career spans fashion designer, restaurateur...

4 Elo 31min

S18 E03: Lisa Bauer, President and CEO at Starboard

S18 E03: Lisa Bauer, President and CEO at Starboard

Cruise ships have become some of the most dynamic luxury retail environments in the world, and Starboard is the biggest player in the cruise retail business. Starboard's president and CEO Lisa Bauer s...

28 Heinä 30min

S18 E02: Francesco Galli Zugaro, Founder & CEO of Aqua Expeditions

S18 E02: Francesco Galli Zugaro, Founder & CEO of Aqua Expeditions

Scott Kerr is joined by Francesco Galli Zugaro, founder and CEO of Aqua Expeditions, an ultra-luxury small‑ship cruise operator specializing in taking UHNW travelers on immersive expeditions to some o...

7 Heinä 30min

S18 E01: Kresten Bjørn Krab-Bjerre, Creative Director at Bang & Olufsen

S18 E01: Kresten Bjørn Krab-Bjerre, Creative Director at Bang & Olufsen

Scott Kerr sits down with Kresten Bjørn Krab-Bjerre, creative director at Bang & Olufsen, the Danish luxury audio company renowned for its synthesis of minimalist Scandinavian design with high-end spe...

30 Kesä 30min

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