# 67 - Because there are SO MANY Personalities in our industry!

I have heard it said that there is no such thing as a 'perfect family'. Who can relate to this? In business, and within our families, there are so many different personalities… so many complex people that we have to deal with, work with, and lead. For many, THIS can be our greatest challenge! In this podcast, and to complement my prior two episodes on Planning & Negotiation, I explore DiSC Personality Profiling. We will discover how a deeper understanding of our individual Personality Type and Behavioural Traits can see us better communicate and manage our team and families, and help us adapt and overcome the various relationship challenges we may be experiencing. In this episode, I:

• introduce you to DiSC Personality Profiling

• describe in detail the 4 distinct personality types we each fall into
• explore where conflict and lack of cohesion can come from
• explain how we can better understand each other
• how we can better adapt our communication to lead each and every member of your team more effectively.

It is my view that being in business with family can be a real gift. Incredible things can happen when families align, unite and work together constructively in order to pursue a shared Vision in business. What a privilege to be in business with those you love! There are compelling examples of this in so many multi-generational, iconic family brands across the Australian business landscape (the Ray White story comes to mind!) At the same time, it is clear to me, that this is often very difficult to achieve; and in reality, quite rare long-term. It is my hope that this podcast invites a deeper understanding and appreciation for our respective personality profiles and behavioural styles to help you navigate this challenge and help create your own iconic family farm and high-achieving business team. Thank you, and enjoy. Jeremy

PS - Got questions about this topic? Feel free to reach out via the Profitable Farmer Facebook page to ask clarifying questions. I’d love to hear from you.