#415: Daring to Be Different: How True Religion Builds Authentic Customer Loyalty

#415: Daring to Be Different: How True Religion Builds Authentic Customer Loyalty

Send us a text When a brand like True Religion—famous for its bold urban casualwear and iconic denim—reimagines its customer loyalty program, it’s more than a refresh. It’s a statement. Under the leadership of Kristen D’Arcy, the brand’s first-ever Chief Marketing Officer, True Religion’s loyalty program has undergone a transformation that has already delivered impressive results. In this podcast, we’ll explore how True Religion rebranded its loyalty program to increase customer engagement, b...

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Driving Loyalty through Donation Drives

Driving Loyalty through Donation Drives

Send us a text Courtney Eaton is the President of Logistics at Funds2Orgs, a creative fundraising organization that supplies micro-enterprise partners in 26 developing countries worldwide with new and gently used shoes for resell. To date, Funds2Orgs has helped 20,000 nonprofits orchestrate shoe drives, providing inventory to over 4,000 micro-entrepreneurs worldwide. In turn, Funds2Orgs has contributed more than $11 million in fundraising for nonprofits, helping them reach their own missions,...

6 Syys 20229min

Fans Applaud Vivid Seats Loyalty Rewards

Fans Applaud Vivid Seats Loyalty Rewards

Send us a textLoyalty360 CEO Mark Johnson spoke with Tyra Neal, Chief Marketing Officer of Vivid Seats, about the company’s innovative customer loyalty rewards program, its recent partnership with Rolling Stone, and the growing desire for community in a post-covid world.

2 Syys 202219min

Shell and Kroger Fuel Customer Loyalty

Shell and Kroger Fuel Customer Loyalty

Send us a textLisa Carr is the GM of Marketing for Mobility in North America at Shell, a leading multinational energy company with operations in 70 countries with over 13,000 employees in the U.S. alone.Loyalty360 CEO Mark Johnson met with Lisa Carr to discuss the brand's recent partnership with Kroger delivery service in Florida, as well as the company’s overall views on customer loyalty.

31 Elo 202217min

At Chico’s Outstanding Service is Always Fashionable

At Chico’s Outstanding Service is Always Fashionable

Send us a textKate Jung is the Senior Director of Loyalty and Customer Insights at Chico’s FAS, an upscale fashion retailer comprised of three distinct store brands, Chico’s, White House/Black Market, and Soma, with nearly 1400 locations in the U.S. and Canada.Loyalty360 CEO Mark Johnson met with Jung to discuss the brand's newly revised loyalty programs and how changes in the customer landscape have impacted brand loyalty.

29 Elo 202216min

Loyalty360 Loyalty Live | Ravi Srinivasan, Group FiO

Loyalty360 Loyalty Live | Ravi Srinivasan, Group FiO

Send us a textLoyalty360's Mark Johnson interviews Ravi Srinivasan, Group FiO, to discuss the trends in customer loyalty and customer experience, and the changing industry landscape.

23 Elo 202214min

Fazoli’s Serves Up Loyalty with a Side of Delicious Rewards

Fazoli’s Serves Up Loyalty with a Side of Delicious Rewards

Send us a textWill Hanrahan, Sr. Marketing Manager – Loyalty & CRM for Fazoli’s, a fast casual Italian American restaurant chain that serves pastas, pizzas, salads and their famous never-ending breadsticks at nearly 220 locations across 25 states.Loyalty360 CEO Mark Johnson spoke with Will about the brand’s reward app, and the company’s view on guest loyalty.

22 Elo 202221min

Shell Celebrates a Decade of Loyalty Rewards

Shell Celebrates a Decade of Loyalty Rewards

Send us a textChris Suess is the Head of Loyalty and CRM at Shell Oil Products US, a subsidiary of Shell plc, the latter of which is a leading multinational energy company with operations in 70 countries with over 13,000 employees in the U.S. alone.Loyalty360 CEO Mark Johnson met with Chris Suess to discuss the 10-year anniversary of the brand’s Fuel Rewards loyalty program, the program’s other brand participants, and the company’s overall customer loyalty strategies.

19 Elo 202219min

Loyalty360 Loyalty Live | Natasha Janic, Salesforce

Loyalty360 Loyalty Live | Natasha Janic, Salesforce

Send us a textLoyalty360's Mark Johnson interviews Natasha Janic, Salesforce, to discuss the trends in customer loyalty and customer experience, and the changing industry landscape.

17 Elo 202215min

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