ICYMI: How Does Trader Joe's Set Prices (Spoiler Alert: It's About Value)

Here comes summer! And Trader Joe's is READY. There's nothing summerier than watermelon, and we are wading in 'em – the yellow variety, and the marshmallow variety. Have a listen, and this will make s...

16 Kesä 202532min

We get a lot of questions at Trader Joe's. And we really love answering them. Especially when it means we get to eat ice cream. For research. To all those who ask what makes Trader Joe's ice cream so ...

2 Kesä 20259min

Imagine a small town in western Italy, home to a family-owned company that got its start canning fresh fruits and veggies more than 80 years ago. Now imagine that company in 2025, still owned by the s...

19 Touko 202525min

In this episode of Inside Trader Joe's, we're taking you inside our customers' shopping carts to find out what keeps them coming back to Trader Joe's again and again. For this edition of our Customer ...

5 Touko 202518min

Welcome to another episode of the Trader Joe's Wine Club, brought to you by Inside Trader Joe's. This sip-sized segment has us blushing a bit. Because, of course, we're talking about Rosé. Contrary to...

21 Huhti 202514min

There are certain foods that are synonymous with their place names. Parmigianno Reggiano. Kalamata Olives. And the focus of this episode, Balsamic Vinegar of Modena. A world-renowned product with a lo...

7 Huhti 202525min

We get a lot of questions at Trader Joe's. And we see things in the news that make us ask questions, too. Recently, we've seen a bunch of stories about so-called "Retail Media." So what the heck is Re...

24 Maalis 20256min

It's nearly spring. And at Trader Joe's, that means new products popping up like flower buds after an early thaw. In this episode of Inside Trader Joe's, we're getting up close and personal with a bak...

10 Maalis 202529min