162. Allison Lynch | Running, performance, athletes and influencers: navigating brand marketing in an evolving landscape

162. Allison Lynch | Running, performance, athletes and influencers: navigating brand marketing in an evolving landscape

Allison Lynch is a writer, artist, competitive runner and sports marketing professional.

Allison has 12 years of experience in brand marketing and communications, specializing in sports technology, running, and fitness. She’s worked for companies like WHOOP and COROS.

I was inspired to invite Allison on this podcast after discovering her work and talent for writing. She wrote a very interesting Substack post on Matt Trappe's newsletter “A matter of brand”, which I really suggest following and subscribing, that is called "Athletes vs influencers: the bubble has burst". I have been following Allison since then and here we are now.

In today’s conversation we talk about the current state of the running universe, the evolution we’ve seen in the past 15 years, with running and outdoor brands progressively shifting away from performance to focus more on lifestyle and fashion, the athletes vs influencers dynamic, how can athletes provide value to themselves and to the brands they work for, how can companies help the athletes build their brand and audience on different platforms.


Follow Allison on Substack: https://notaconversationalpace.substack.com/

Allison personal website and portfolio: https://www.allisonmary.com/


PLEASE SHARE THIS EPISODE WITH YOUR FRIENDS AND ON SOCIAL MEDIA IF YOU ENJOYED IT!

_______________________


Follow ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@vert.run⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ on IG

Download our app and sign up to our training plans on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠vert.run⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Francesco's links: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Strava⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠




Jaksot(185)

152. Matt Daniels | Navigating running and life's rollercoaster

152. Matt Daniels | Navigating running and life's rollercoaster

Matt Daniels is a good friend of mine - we’ve known each other since 2016 - and a great, great athlete and mentor. He lives in Boulder, Colorado. I’ve met with Matt in four different countries this ye...

30 Loka 20241h 7min

151. Peter Frano | 2024 CCC runner up

151. Peter Frano | 2024 CCC runner up

Peter Frano is an elite trail runner from Slovakia who won a bronze medal at the world trail championships 2023 in Innsbruck and finished second at UTMB CCC in 2024. In this episode we discover more a...

23 Loka 202435min

150. Rosanna Buchauer | CCC podium and race strategy, physical and mental fitness, female athletes, pros and cons of being a pro athlete, the importance of cheering for our competitors

150. Rosanna Buchauer | CCC podium and race strategy, physical and mental fitness, female athletes, pros and cons of being a pro athlete, the importance of cheering for our competitors

Rosanna Buchauer is a professional trail runner from Germany running for Dynafit. This year Rosanna won the Lavaredo Ultra Trail and placed 3rd at CCC at UTMB. In this episode, we discuss everything ...

16 Loka 20241h 7min

149. Dani Moreno | Going all in as a pro athlete, media dynamics in our sport, sub ultra racing, trail running rankings

149. Dani Moreno | Going all in as a pro athlete, media dynamics in our sport, sub ultra racing, trail running rankings

Dani Moreno is a professional trail runner for Adidas Terrex based in Mammoth Lakes, California. Dani is a great, great athlete and a true student of the sport. She has a really good perspective on v...

9 Loka 20241h 18min

148. Vincent Bouillard | 2024 UTMB Champion

148. Vincent Bouillard | 2024 UTMB Champion

Vincent Bouillard is the 2024 UTMB Champion. With an incredible masterclass of race tactics and management, Vincent took everyone by surprise and won the most prestigious ultra trail race of the year...

2 Loka 20241h 19min

147. Meet the coaches | Steve Krenn

147. Meet the coaches | Steve Krenn

Steve Krenn is a trail runner and a coach from New York City. Learn more about Steve: https://vert.run/coaches/ _______________________ Follow ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@vert.run⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ on IG Download our app an...

25 Syys 202445min

146. A conversation around weight, body image, eating disorders and relative energy deficiency in sport

146. A conversation around weight, body image, eating disorders and relative energy deficiency in sport

In this episode Francesco is joined by coach Andy for a conversation around weight, Relative Energy Deficiency in Sport, eating disorders and body image in endurance athletes and endurance sports, par...

18 Syys 20241h

145. UTMB week stories and recap

145. UTMB week stories and recap

Today we're joined by coach Max, coach Manu and coach Steve for a recap of the UTMB week. Steve finished MCC and Francesco took second in OCC. Besides the races, the UTMB week is always a great chanc...

11 Syys 20241h 14min

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