162. Allison Lynch | Running, performance, athletes and influencers: navigating brand marketing in an evolving landscape

Zach Miller is a professional trail runner for The North Face living in the United States. We caught up on a number of things happening in our sport right now, some future evolutions, then his current training, future plans for 2025 and much more.  Enjoy! PLEASE SHARE THIS EPISODE WITH YOUR FRIENDS AND ON SOCIAL MEDIA IF YOU ENJOYED IT! _______________________ Follow ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@vert.run⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ on IG Download our app and sign up to our training plans on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠vert.run⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Francesco's links: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Strava⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

18 Joulu 20241h 25min

Tim Tollefson is a professional trail runner for Craft living in Mammoth Lakes, California, and the race director of the Mammoth Trail Fest.  In this episode with Tim, we talk about community, antidoping efforts, sponsorships and opportunities to run professionally, growth of the sport, circuits and Mammoth Trail Fest affiliation with the Golden Trail World Series; we also talk about some personal stories, mental health, validation, acceptance and what success looks like for us. RESOURCES: Watch What goes unsaid on YouTube Read: Influencers vs Athletes: the bubble has burst on Substack Follow Tim on Instagram Follow Mammoth Trail Fest on Instagram PLEASE SHARE THIS EPISODE WITH YOUR FRIENDS AND ON SOCIAL MEDIA IF YOU ENJOYED IT! _______________________ Follow ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@vert.run⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ on IG Download our app and sign up to our training plans on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠vert.run⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Francesco's links: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Strava⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

11 Joulu 20241h 25min

Roberto Delorenzi is a professional trail runner for Brooks coming from Switzerland. Roberto has had a stellar 2024 season, with 38 races and 17 wins including 4 Skyrunner World Series races plus the final and the overall ranking, one european mountain running championship, a third place at Marathon du Mont Blanc, a fifth place in 2:32 at Sierre Zinal, 3 sub 30’ in the 10k, a low 64’ half marathon and many, many other great results.  We caught up with him during his off-season while he’s already keen on getting back to training, we dove deep into his 2024 as well as how he’s developed into the athlete he is today, from his love for the outdoors to his training philosophy and how’s become one of the best professional trail runners in the world. Roberto is also a great friend and we’ve known each other since we were little. We shared an altitude training camp earlier this year, many great battles and a lot of great and fun moments together. Follow Roberto on Instagram PLEASE SHARE THIS EPISODE WITH YOUR FRIENDS AND ON SOCIAL MEDIA IF YOU ENJOYED IT! _______________________ Follow ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@vert.run⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ on IG Download our app and sign up to our training plans on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠vert.run⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Francesco's links: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Strava⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

4 Joulu 20241h 7min

Lauren Gregory is a professional trail runner for Nike from Colorado, living on the East Coast and training with the Northswood Athletic team, under the guidance of coach Ben True - a true legend of distance running. Lauren is really, really fast, from the track to the trails: within one season, this year, she ran a 15:17 5000m on the track and she was able to take second at the golden trail world series final in Switzerland. In this episode, we talk about collegiate running, golden trail, track and trails and how one can help the other, elevating the game in our sport, health,  and many other interesting topics.  Follow Lauren on Instagram: https://www.instagram.com/lgeeeeezy/ PLEASE SHARE THIS EPISODE WITH YOUR FRIENDS AND ON SOCIAL MEDIA IF YOU ENJOYED IT! _______________________ Follow ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@vert.run⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ on IG Download our app and sign up to our training plans on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠vert.run⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Francesco's links: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Strava⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

27 Marras 202452min

Eli Hemming is a professional runner for Adidas Terrex from Kremmling, Colorado. Eli is maybe my greatest competitor of this 2024: we shared the podium at OCC in Chamonix, where he was first and I was second, so I absolutely wanted to have him on the podcast at some point. We’re good friends in life and great enemies during competitions, and we both think this is the best way to show our mutual respect as athletes and competitors: offering the best we’re capable of to each other. In this conversation we talk about Eli’s life and training with her wife Tabor, in their ranch on the mountains of Colorado, his background as an elite triathlete, becoming a professional trail runner, his upcoming debut in the 50m distance at JFK 50 this weekend and much more. Follow Eli on Instagram: https://www.instagram.com/eli_hemming/ PLEASE SHARE THIS EPISODE WITH YOUR FRIENDS AND ON SOCIAL MEDIA IF YOU ENJOYED IT! _______________________ Follow ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@vert.run⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ on IG Download our app and sign up to our training plans on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠vert.run⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Francesco's links: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Strava⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

20 Marras 20241h 4min

Vic Johnson⁠ is maybe better known on the internet as Mountain Sports Dietician. The principles surrounding sports nutrition are relatively simple - applying them is not. Vic’s mission is very simple, to help high performing mountain athletes apply these principles properly so they can fuel and hydrate to make the most of their training and perform well at races. In this short series of episodes that I recorded with Vic, we’re going to learn more about the topic of nutrition for endurance athletes, without pretending to exhaust the topic, but with the aim to give some practical, handy knowledge that you can apply to your own training and racing. This is the second part of our conversation. Follow mountain.sports.dietician on Instagram: https://www.instagram.com/mountain.sports.dietitian/ _______________________ Follow ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@vert.run⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ on IG Download our app and sign up to our training plans on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠vert.run⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ You can send us a message with any questions for us or for our guests! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://anchor.fm/vertrun/message⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Francesco's links: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Strava⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

13 Marras 202446min

Vic Johnson is maybe better known on the internet as Mountain Sports Dietician. The principles surrounding sports nutrition are relatively simple - applying them is not. Vic’s mission is very simple, to help high performing mountain athletes apply these principles properly so they can fuel and hydrate to make the most of their training and perform well at races. In this short series of episodes that I recorded with Vic, we’re going to learn more about the topic of nutrition for endurance athletes, without pretending to exhaust the topic, but with the aim to give some practical, handy knowledge that you can apply to your own training and racing. Follow mountain.sports.dietician on Instagram: https://www.instagram.com/mountain.sports.dietitian/ _______________________ Follow ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@vert.run⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ on IG Download our app and sign up to our training plans on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠vert.run⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ You can send us a message with any questions for us or for our guests! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://anchor.fm/vertrun/message⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Francesco's links: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Strava⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

6 Marras 202455min

Matt Daniels is a good friend of mine - we’ve known each other since 2016 - and a great, great athlete and mentor. He lives in Boulder, Colorado. I’ve met with Matt in four different countries this year, and we’ve shared a memorable battle at the Chuckanut 50k in Bellingham WA, in March, where I finished first and he finished second, pushing me all the way to the finish to set a new course record. After a really good first half of the year, Matt struggled to find the right feelings during training and the races he ran reflected his physical and mental condition. In this episode the main theme is the unique connection between the hardships we face in life and those we experience on the trails. We also talk about his training and preparation for Javelina 100m, why he’s confident he can be successful at the 100m distance, how his track background has both helped and hindered his training as a trail runner, his experience with the Boulder Boys as athletes and content creators. _______________________ Follow ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@vert.run⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ on IG Download our app and sign up to our training plans on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠vert.run⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ You can send us a message with any questions for us or for our guests! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://anchor.fm/vertrun/message⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Francesco's links: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Strava⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

30 Loka 20241h 7min