162. Allison Lynch | Running, performance, athletes and influencers: navigating brand marketing in an evolving landscape

162. Allison Lynch | Running, performance, athletes and influencers: navigating brand marketing in an evolving landscape

Allison Lynch is a writer, artist, competitive runner and sports marketing professional.

Allison has 12 years of experience in brand marketing and communications, specializing in sports technology, running, and fitness. She’s worked for companies like WHOOP and COROS.

I was inspired to invite Allison on this podcast after discovering her work and talent for writing. She wrote a very interesting Substack post on Matt Trappe's newsletter “A matter of brand”, which I really suggest following and subscribing, that is called "Athletes vs influencers: the bubble has burst". I have been following Allison since then and here we are now.

In today’s conversation we talk about the current state of the running universe, the evolution we’ve seen in the past 15 years, with running and outdoor brands progressively shifting away from performance to focus more on lifestyle and fashion, the athletes vs influencers dynamic, how can athletes provide value to themselves and to the brands they work for, how can companies help the athletes build their brand and audience on different platforms.


Follow Allison on Substack: https://notaconversationalpace.substack.com/

Allison personal website and portfolio: https://www.allisonmary.com/


PLEASE SHARE THIS EPISODE WITH YOUR FRIENDS AND ON SOCIAL MEDIA IF YOU ENJOYED IT!

_______________________


Follow ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@vert.run⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ on IG

Download our app and sign up to our training plans on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠vert.run⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Francesco's links: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Strava⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠




Jaksot(185)

176. CCC Win Breakdown: Strategy, Fueling & The New Smartest Coach for Trail Runner

176. CCC Win Breakdown: Strategy, Fueling & The New Smartest Coach for Trail Runner

We sit down with Francesco for a clear CCC recap: pacing the early climbs without forcing, the move after Champex-Lac, fast aid-station execution, and his fueling plan (~90–100 g carbs/h with a struct...

9 Syys 20251h 18min

175. Francesco Puppi & Max Keith | Road to UTMB: Inside the World of Trail Running

175. Francesco Puppi & Max Keith | Road to UTMB: Inside the World of Trail Running

Francesco catches up with Max to debrief a packed couple of weeks: the HOKA training camp, a fast-and-furious Sierre-Zinal, and the final touches before Francesco’s CCC debut at UTMB. We get into all ...

26 Elo 20251h 1min

174. Rosemary Mitchell | A Story of Pain, Tradition, and Community in South Africa’s Most Iconic Ultramarathon

174. Rosemary Mitchell | A Story of Pain, Tradition, and Community in South Africa’s Most Iconic Ultramarathon

Rosemary Mitchell is a 62-year-old ultrarunner whose story with the Comrades Marathon is as powerful as the race itself. In this episode, I had the honor of sitting down with Rosemary for a heartfelt ...

1 Elo 20251h 3min

173. Max Keith | Beyond the Finish Line: Racing, Resilience, and the Evolving Spirit of Trail Running

173. Max Keith | Beyond the Finish Line: Racing, Resilience, and the Evolving Spirit of Trail Running

Max Keith is a trail runner, coach, and cofounder of Vert.run—and someone who’s been shaping the sport from both the frontlines and behind the scenes. In this episode, I had the chance to sit down wit...

18 Heinä 202551min

172. Ken Seals | Content, Community & Change: Navigating Trail Running Media with The Ultra Minute

172. Ken Seals | Content, Community & Change: Navigating Trail Running Media with The Ultra Minute

Ken Seals is a trail runner, storyteller, and the creator of The Ultra Minute, a newsletter and media platform that covers the evolving world of trail and ultra running. I was a guest on Ken’s platfor...

3 Heinä 20251h 5min

171. Katie Asmuth | Identity, Resilience & Racing: A Journey Through Western States and Beyond

171. Katie Asmuth | Identity, Resilience & Racing: A Journey Through Western States and Beyond

In this episode, Katie Asmuth—elite ultrarunner and Western States finisher—joins Francesco to reflect on the emotional highs and lows of racing, recovery, and personal growth in the sport of trail ru...

17 Kesä 20251h 14min

170. Kameron Harder | Strength Training for Runners: Principles, Performance & Integration

170. Kameron Harder | Strength Training for Runners: Principles, Performance & Integration

In this episode, Kameron Harder—physical therapist and strength training expert—joins Francesco to dive into the world of strength training for runners.They explore why strength training is essential ...

4 Kesä 202553min

169. Max & Moi | Vert.run Co-founders in the future of trail running coaching, AI coaching and the release of Vert Pro

169. Max & Moi | Vert.run Co-founders in the future of trail running coaching, AI coaching and the release of Vert Pro

🎙️ In this episode, Max & Moi sit down with Francesco to dive into the state of running and trail running coaching apps—and introduce Vert Pro, the first fully automated coach built specifically for ...

14 Touko 202558min

Suosittua kategoriassa Urheilu

hockey-night-podcast
eturivi
kimanttia
urheilun-varjoissa
kaiken-takana
suomen-f1-podcast
rss-235-podcast
junnut-pelissa
runners-high-podcast
rss-voimavalmennus
rss-kaukaan-paaty
ohjissa
juosten-kahville
rss-xc-party-podcast
rss-rakkaudesta-lajiin
rss-kuralappa-asiaa-gravel-ja-maastopyorailysta
rss-ylilyonti
rss-kuninkuusluokka-f1-podcast
rss-liiga-fm
rss-vuoroveto-podcast