Macy’s vs Gimbels - Wartime Wagers | 5
Business Wars16 Joulu 2019

Macy’s vs Gimbels - Wartime Wagers | 5

In the late 1930s Gimbels makes a risky bet by stockpiling goods likely to be scarce in wartime. They also snap up their rival’s star copywriter, who does the best work of her career at their shop. Their savvy planning and advertising strength position them well for the post-war period, when Americans open their wallets wide. But the lifting of Depression era regulations governing retail leads to a series of price wars between all the department stores. None is as extreme as the one between Macy’s and Gimbels, which ends in mayhem, and sometimes, violence. The price wars force Macy’s to choose between honoring a sacred, century-old discount policy, or risk ending the year in the red for the first time in company history.

Support us by supporting our sponsors!

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Tämä jakso on lisätty Podme-palveluun avoimen RSS-syötteen kautta eikä se ole Podmen omaa tuotantoa. Siksi jakso saattaa sisältää mainontaa.

Jaksot(677)

Marvel vs DC - Big Screen Heroes | 5

Marvel vs DC - Big Screen Heroes | 5

Appearances on radio programs, television shows and thousands of comic books - all just another day in the life of a superhero. But to get a larger than life hero onto a larger than life screen, there...

5 Huhti 201823min

Marvel vs DC - Schemes, Scans, and Double Crosses | 4

Marvel vs DC - Schemes, Scans, and Double Crosses | 4

It’s 1970 and the unthinkable just happened. Jack Kirby, one of the men who made Marvel, has defected to DC. With him he brought an idea that may just end Marvel for good. But as soon as DC seems to b...

3 Huhti 201822min

Marvel vs DC - Copycat | 3

Marvel vs DC - Copycat | 3

As Marvel’s richer storylines captivate more readers, DC just can’t keep up, or fully understand Marvel’s success. They even try directly copying Marvel’s style, but go about it in the worst way. Just...

29 Maalis 201821min

Marvel vs DC - The Fantastic Mr. Lee | 2

Marvel vs DC - The Fantastic Mr. Lee | 2

We’ve talked about several wars on this series, but here’s a first: DC and Marvel engaging with each other, sniping, making fun, and getting their fans involved in the argument. A series of editor’s l...

27 Maalis 201822min

Marvel vs DC - Origin Stories | 1

Marvel vs DC - Origin Stories | 1

In the early 1960s, the Space Race was on, Chubby Checkers got everyone doin’ the twist and Superman was turning 25. DC has it all - a legacy comic, the talented writers and illustrators, and plush of...

21 Maalis 201822min

Nike vs Adidas - Interview with Liz Dolan and David Meltzer | 7

Nike vs Adidas - Interview with Liz Dolan and David Meltzer | 7

Today we talked to Liz Dolan, former Nike CMO, and David Meltzer, sports marketing guru and agent about this vicious war. If you loved them here, you’ll love their podcasts even more.Liz co-hosts Safe...

20 Maalis 201844min

Nike vs Adidas - The Defectors | 6

Nike vs Adidas - The Defectors | 6

The rivalry between Nike and Adidas has been intense for decades, but always respectful. But with intensity comes… defectors. Just three at the beginning, who set out to create a “Disneyland for desig...

15 Maalis 201819min

Nike vs Adidas - Rebound | 5

Nike vs Adidas - Rebound | 5

Nike, the late starter struck gold with its “Just Do It” campaign. Launched in 1988, the shoe giant finally had a tagline as good as its shoes. Meanwhile, Adidas, the brand that started and found succ...

13 Maalis 201824min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
psykopodiaa-podcast
mimmit-sijoittaa
rss-oivalluksia-rahasta-elamasta
rss-rahapodi
rss-rahamania
ostan-asuntoja-podcast
hyva-paha-johtaminen
pomojen-suusta
rss-sami-miettinen-neuvottelija
rahapuhetta
rss-lahtijat
rss-ammattipodcast
rss-lentopaivakirjat
inderespodi
yrittaja
rss-bisneksen-pehmea-puoli
rss-sisalto-kuntoon
rss-yritys-ja-erehdys
rss-turvassa-tyopaikalla